YouTube is set to take down some ad controls for creators. Creators of the video streaming platform will not be able to select if pre-roll, post-roll, skippable, and non-skippable ads appear in new videos individually.
YouTube to Take Down Ad Controls
YouTube is reportedly making some notable changes to the ad controls that are available to creators on the platform. Kicking off in November, YouTube is reportedly dropping individual ad controls in YouTube Studio for pre-roll, post-roll, skippable, and non-skippable ads on new videos, as per a support document from the company bylined by “Rob,” who is a member of the YouTube team.
Instead, creators on the platform will only be able to select between having ads before or after a video on or off. If it is that you choose to have those very ads on, YouTube will then select whether it is to show pre-roll, post-roll, skippable, or even non-skippable ads “when appropriate,” according to a notice on another support document.
How Big Of a Change Is This on YouTube
Video streaming platform YouTube argues that this will not be too big of a deal. “Most creators shouldn’t notice a change as they already have many of these ad formats turned on by default,” Rob stated. “In the last year, for long-form videos that were enabled for monetization at the time of publishing, more than 90 percent of videos had pre-roll, post-roll, skippable, and non-skippable ads turned on.” But for creators on the platform who want to have finer control over the types of ads that their viewers might see, this upcoming change could come as quite a disappointment.
YouTube is Introducing A Few New Ad Options for Mid-Roll Ads
YouTube for those that don’t know is also introducing a few new ad options for mid-roll ads. For live streams on the other hand, creators will now be able to see a 60-second countdown just before an ad appears, with an option to skip that very ad in question if it is that they don’t want to interrupt the stream.
Creators that host live streams on the platform will also be able to delay mid-roll ads for 10 minutes. And in the next couple of months, with long-form videos, YouTube has revealed that creators will be able to select to have automated mid-roll ad breaks and even manually selected ones, and at the moment, you can only pick from one option or the other.
YouTube Experiments with Ads and Others on the Platform
The YouTube ad changes will be arriving on the heels of news of its experiments with longer but with less frequent ad breaks on connected TVs. The firm has also announced 30-second unskippable ads when watching YouTube on connected TVs and it is also experimenting with disabling videos for people making use of ad blockers.
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