Verizon Wireless has been Dominated by T-Mobile in one Major Way in 2022. Based on Subscriber numbers alone, at the moment, Verizon happens to be the largest cell carrier in the United States and T-Mobile just comes in second place.
Verizon Wireless has been Dominated by T-Mobile in one Major Way
However, since the coronavirus pandemic hit in 2022, T-Mobile has overtaken Verizon in one major area: The carrier has somehow managed to get more customers in its stores than its rivals, and even manage to do better than Verizon’s Pre-pandemic figures despite an overall decline in football since nationwide lockdowns were implemented.
While tons of customers get to select a plan or purchase devices online or via the phone, there is still a place for physical stores. If customers have the time to drop in, a store would offer a quick fix to a lot of common cell issues, offer replacement devices, or send items away for repair. They also get to offer one-on-one help if a customer is struggling to make use of a device, and can sometimes offer exclusive deals that are not available online.
According to Data acquired by SlashGear T-Mobile has taken a strong lead when it comes to physical store popularity, but this might not mean more cash in the bank for the cellular provider. To count toward the numbers, an individual is expected to spend at least four minutes in a store, but they do not necessarily have to purchase anything or make use of a company’s in-store services.
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T-Mobile Now Has More Store Visits
According to Statistics compiled by SlashGear’s Dataherald show that T-Mobile’s stores have generated significantly more foot traffic than Verizon ever since the coronavirus pandemic took hold in April 2020. The gap was very wide in April 2022 when T-Mobile Outlets got more than double the number of visitors that Verizon had.
This is a complete reversal of September 2019, when T-Mobile stores had over 17,000 weekly visitors and Verizon’s had over 31,000. Despite the overall decline in foot traffic since the 2020 pandemic, T-Mobile’s numbers also managed to beat Verizon’s 2019 peak.
September was not a one-off, either. Consistently, Verizon stores had a higher level of Footfall pre-pandemic. However, things kinda flipped when lockdowns got implemented back in April 2020. The two brands experience a massive dip when it came to in-person store visits, though T-Mobile managed to maintain about 5,000 weekly visitors, while Verizon dipped below that threshold.
T-Mobile Takes The Lead
Oddly, despite the higher footfall, T-Mobile closed a higher percentage of its stores during the Pandemic period than Verizon did. As stated by Fierce Wireless, T-Mobile closed 80% of its corporate-owned stores during the pandemic, while light reading claims Verizon closed 70%.
Ever since it took the lead, T-Mobile has witnessed a 10,000-individual weekly lead in foot traffic compared to Verizon. The peaks and troughs of each company’s footfall have been consistent across the two brands. Both T-Mobile and Verizon have also seen an increase I foot traffic over the past year as things keep on returning to normal following the height of COVID-19 pandemic.
The football dominance is not the only piece of good news T-Mobile has had this year. As of February, the company announced that it had expanded its 5G ultra capacity service to reach about 200 million people.