The Costliest Domain Name in History Is Reportedly Not Doing Well With Traffic

The costliest domain name in history is reportedly not doing well with its site traffic. Generally, domain manes are not supposed to cost more than $30, but this very one according to reports costs a whopping $30 million.

The Costliest Domain Name in History Is Reportedly Not Doing Well With Traffic

The Costliest Domain Name in History Is Reportedly Not Doing Well With Traffic

Owning a domain name typically will cost between $10 and $20 yearly, but this is however just a drop in the ocean in regards to a possible price tag as new data has now revealed.

Hostinger, a top web hosting firm released a study taking a look into the top seven most expensive domain names in history with the most expensive one costing a reported $30 million back in 2019. was reportedly acquired by a team of artists, curators, and technologists from MicroStrategy, an enterprise analytics software company. The data from Hostinger suggests the transaction was not great value for money based on the monthly traffic figures of the site which is 88.8K per month.

The Top Seven Most Expensive Websites

The top seven websites according to the company cost a combined fee of $109 million and it includes domain names such as,,,,, and

The domain name was reportedly owned by Chinese internet security firm 360 Security Technologies but was however acquired by Vodafone for $17 million in 2015.

Data from SimilarWeb shows that its traffic does way better than the most expensive domain with 23.9 million monthly visitors thus making it the 154th biggest website based out in China.

The Domain Name Sex.Com Was Sold In November 2010 from Escom to Clover Holdings

The domain name on the other hand was sold back in November 2010 from Escom to Clover Holdings after it reportedly won an auction. The domain name at the moment gets more traffic than the rest of the top five websites combined with 64 million visitors every month, and it is currently on sale with minimum bids of $20  for far already.

Hostinger’s Reaction to the Data

“It’s fascinating to see how much money has exchanged hands for specific domain names – the cost of the seven names in the list adds up to more than $100 million,” a spokesperson from Hostinger said.

“For multi-billion-dollar companies, the outlay is relatively small, especially if it secures your presence on the web, strengthens your brand, and provides a good stream of traffic to your site. However, as this study shows, spending millions of dollars on the domain name doesn’t guarantee millions of website visitors.”

Elon Musk Bought Telsa Domain From Silicon Valley Engineer Stuart Grossman For Around $11 Million.

And as far as Telsa goes, Elon Musk has prior to this mentioned that it took him a couple of years, 10 to be precise to purchase the domain from Silicon Valley engineer Stuart Grossman for around $11 million.


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