The British Fashion Council Launches New Award Category for Roblox Designs. As part of their annual fashion awards, the British Fashion Council is said to be adding a new category for 2021: an award for “metaverse design.”
As broad as that might sound, the award was essentially created in partnership with Roblox, and as such, the shortlist is limited to five Roblox creators. The winner, cSapphire, operates an in-app clothing boutique.
The British Fashion Council Launches New Award Category for Roblox Designs
According to the verge, in keeping with the virtual nature of 2021, the award will be presented by an avatar of Gucci’s creative director Alessandro Michele (pictured above) inside a Roblox experience. Players will also be able to explore a virtual recreation of the Royal Albert Hall to watch the awards.
“This unique metaverse space BFC has created in collaboration with Roblox represents the future of fashion, and it’s been so fun to be a part of such an innovative experience,” model Karlie Kloss, who served as one of the judges, said in a statement.
Virtual Event Part of an Ongoing Fusion of Games
While it’s something of a publicity stunt, the virtual event is part of an ongoing fusion of games and fashion. Gucci previously created a surreal fashion experience inside Roblox, along with some virtual sneakers, and has partnered with esports organization 100 Thieves.
Meanwhile, the likes of Balenciaga, Louis Vuitton, Burberry, and Longchamp have all created in-game outfits for games like Fortnite and League of Legends.
What is Roblox Game Design About
Roblox offers a platform to design, build, and then play your own games. It uses visual menus within the Roblox Studio to let you make stunning game creations, with the possibilities taken even further when you use your own programming code.
Roblox is a game that is entirely sold on the ability for players to unleash and share their creativity and to experience what other players have to make as well.
What Roblox does is actually reduce the barrier to learning those skills significantly, by providing creators with a simple graphic design tool.
Roblox gives players the tools to have these features without needing to learn multiple distinct and advanced skills themselves. Instead of needing skills to learn more skills, Roblox lets creators skip directly to design.
Design is where creators can experiment with game mechanics, level design, and just figure out what’s fun.