The Benefits of Selling on Facebook Marketplace: Facebook Marketplace | Facebook Marketplace App

What are The Benefits of Selling on Facebook Marketplace? Like Craigslist, Marketplace is a listing of products and services that are sold between two entities within a close geographic area. In any case, this tool has the added feature that the sellers are not anonymous users but members of the platform. Also known as a P2P channel, peer to peer for the acronym in English, this business model is based on the exchange of goods between individuals.

The Benefits of Selling on Facebook Marketplace

The Benefits of Selling on Facebook Marketplace

Yes, “individuals”; But do not be discouraged because in this guide we will show you how you can use the platform to improve the sales of your company. By the way, I want to make it very clear that I am not advocating using Marketplace as your only tool in social commerce. I think the ideal scenario would be to use both a page and a Marketplace in your social sales strategy.

What are the Benefits of Selling on Facebook Marketplace

The Facebook marketplace has earned the recognition it has in the eCommerce sector from services it offers to its sellers. These services have been very beneficial to sellers on the platform, and here are some of the benefits of selling on Facebook.

  1. Lifecycle.

The time that a publication is on a user’s wall is very limited. Due to the frequency of publication in the Marketplace, our ads in the listing (products) will remain relevant for a longer period of time.

  1. Geo-marketing.

Here and now, Marketplace sorts the products in its listing according to the geographic proximity they share with the potential buyer. Either way, you can expand your search radius.

  1. Searchability.

The biggest benefit I see in this tool is the ability to be searched. The concept opens the door to optimizing your posts to be found with certain keywords. And also extending the life cycle of your content on this list.

  1. In-app interactions

Interactions within the application will allow you to create a personal relationship with your customers.

Feature of Facebook Marketplace

The Facebook marketplace has some amazing features. These features are in tabs, and we shall be discussing them in this post. Here are some of the features of the marketplace.

  1. Sell.

This option allows you to create your own ads. You can choose from four product categories: items, vehicles, rental/sale properties, and jobs.

  1. Your Marketplace Profile.

With this option, you will be able to see your profile within the marketplace. Also, your items for sale, your purchases, conversations with sellers or buyers, saved items, followers within the Marketplace (key for entrepreneurs), and the profiles you follow.

  1. Saved/Favorites.

In this tab, you can see your favorite articles, those that you saved to see at another time. You can think of this section as your shopping cart.

  1. Categories.

Here you will see the items for sale in each category mentioned in the “sell” tab. Additionally, you will be able to see buying and selling groups. These communities tend to be niche markets within one of the main categories. E.g. rent → roomies in the Roma neighborhood.

  1. Search.

With this option, you can search for any item you want within the Marketplace. In addition, it will show you your recent searches. Articles you have just seen, popular searches (a very good option to investigate the preferences of your local market). And searches within each of the categories that we reviewed in point four.

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