Project Cambria presently is Meta’s most important VR project and the company is also keeping its reels.
Project Cambria Presently Is Meta’s Most Important VR Project
When it comes to Project Cambria, Meta is seemingly confident, with a leaked internal memo saying that the upcoming VR headset is one of the company’s (Meta) most important investment opportunities as at the moment.
Termed as a high-end follow-up to the hugely popular Meta Quest 2 which was previously called Oculus Quest 2, Cambria will come with an all-new AR and face-tracking features. And while it will likely still be used for gaming, the company, Meta instead seems to be pitching it towards more business and industry-focused uses. This is a huge gamble that it will somehow need to pay off.
Meta’s Plan for the New VR and Their Financial Struggles
This is because Meta has been having a tough time presently, in regards to their finances. And after it announced that Facebook saw it’s first-ever dip in daily users earlier this year, the company’s share prices dropped also. This recent drop has been impacted further by economic downturns in general that CEO Mark Zuckerberg predicts could be “one of the worst” of recent times.
In the company’s response to this, Meta has axed various of its projects such as its Apple Watch rival, cut jobs and hiring, and then focused its efforts on what it believes are its most important opportunities.
Other Projects Meta Is Working On
Alongside Cambria, the tech company is reportedly also looking to improve its Reels feature which is its TikTok-like short-form video content. The company plans to improve its discoverability and servicing ads alongside it in order to boost its revenue.
As for its efforts in regards to its VR plans, users have not yet seen what Cambria is capable of. However, recently rumored specs make it sound like it’s a solid improvement on what the Quest 2 used to offer. But one thing we all know is that it’ll probably cost a damn sight more, with a price of at least $800 (around £665 / AU$1,175) expected by many analysts.
The Effect of the Price on Businesses and Customers
And due to its high price, businesses will however first need to be convinced that Meta’s new device is essential for improving productivity around the workplace. Or this could be a huge swing and a miss for the social media giant and they certainly do not want that.
Gamers also could come in and help pick up the slack and in the process take advantage of the already improved hardware to play the best VR games out there in the market. But, however, they too may be put off by a price that’s likely to be over double of what the Quest 2 cost.
A 2022 release date is already on the cards and users do not have to wait for long before the tech company unveils what the headset can do. And after that can we all decide if the product is worth the investment or not.
