McLaren and Salesforce Collaborate To Power the Future of F1 Fan Engagement

McLaren and Salesforce collaborate to power the future of F1 fan engagement. The two companies have now teamed up for a boosted fan experience on the F1 platform.

McLaren and Salesforce Collaborate To Power the Future of F1 Fan Engagement

McLaren and Salesforce Collaborate To Power the Future of F1 Fan Engagement

Salesforce has just announced a new collaboration and partnership with McLaren Racing that will now see the CRM firm increase its F1 presence even further.

The McLaren Formula 1 team will now start making use of the Salesforce 360 platform in a bid to boost its connection with fans all over the globe as well as opening up new markets and potential clients all over the world.

The deal specifically will get to see McLaren making use of the Salesforce Sales Cloud platform, Service Cloud, Marketing Cloud, and MuleSoft in a bid to boost its engagement with partners and fans, as well as getting to modernize its internal IT systems.

The Deal between Both Parties Is A Multi-Year Partnership

The multi-year partnership that is unspecified at this point, with Salesforce branding set to adorn the garages of the team will also see the company help McLaren to “deliver new and enhanced digital fan experiences” all through the 2023 Formula 1 season.

This new partnership includes providing bespoke opportunities to fans through the teams McLaren app which is a new personalized digital guest check-in experience and unique offers for subscribers of McLaren Plus.

What McLaren Has To Say about the New Partnership    

“We are delighted to integrate Salesforce’s capabilities into the McLaren Formula 1 Team,” CEO of McLaren Racing, Zak Brown, said. “Salesforce will help us strengthen our connection with our passionate fans and partners around the world. We’re looking forward to using Salesforce data to create exclusive content that boosts the quality of our engagement.”

“Our 60th-anniversary milestone is an exciting opportunity to connect and celebrate with our global fanbase, and I can think of no better time to kick-start this exciting partnership.”

Salesforce Reaction to the Partnership

Salesforce already is a worldwide sponsor partner for the sport of Formula 1 as a whole and was also the title sponsor for many races in the previous season.

“Salesforce is proud to partner with McLaren to help bring them even closer to their fans across their digital platforms,” Colin Fleming, the Executive Vice President, Global Brand Marketing for Salesforce said.

“McLaren is one of the most decorated names in motorsport and we are thrilled to partner with them to deliver amazing digital experiences that help them connect with their global fanbase in a whole new way.”



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