HP is now in the rent-a-printer business. Yes, many people barely even own their very own printer, anyway, but is renting one better? Continue reading to find out more about this new development.
HP Rent-A-Printer Business
HP has introduced a new proposition in the ever-evolving landscape of computer ownership: why not opt for a rental model? The company has unveiled a subscription service called the HP All-In Plan, as previously announced by CEO Enrique Lores.
This service is essentially an extension of HP’s Instant Ink program, where ink is automatically sent to users as they approach empty cartridges. However, unlike Instant Ink, the monthly fee of the All-In Plan covers not only ink but also the printer itself.
The choice of printer depends on the selected plan. Plans start at $6.99 per month, offering 20 pages’ worth of prints and the current HP Envy model, and go up to $35.99 per month, providing an OfficeJet Pro and 700 pages. If users exceed their page allotment, HP offers additional pages for a dollar per block of 10–15 pages.
Two-Year Rental Commitment
It’s important to note that each plan entails a two-year rental commitment, rather than a lease-to-own arrangement. Therefore, if users decide the HP All-In Plan is not suitable, they must return the printer. Early cancellation, either after a 30-day trial or before the two-year term, incurs a fee of up to $270, depending on the plan and timing of cancellation.
HP’s Subscription Service
HP’s subscription service capitalizes on the frustration often associated with printer ownership, as highlighted in the company’s recent ad campaign promoting printers as “made to be less hated.” Features like “continuous printer coverage” and “next-business-day printer replacement” aim to address common grievances. These offerings provide users with recourse in situations such as printer malfunctions due to firmware upgrades, sparing them the hassle of purchasing a new printer.
This subscription model may appeal to individuals who prioritize convenience over ownership. The convenience of receiving ink before running out is particularly beneficial for users who tend to ignore low ink warnings until the last minute. However, this convenience may be less relevant for individuals who rarely print and do not encounter the typical frustrations associated with printer ownership.
Approaches To Address the Challenges of Printer Ownership
Ultimately, companies have two approaches to address the challenges of printer ownership: HP’s subscription plan, which targets user frustrations with printer-related issues, and the alternative approach of designing printers that reliably perform their intended function without added complications.
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