How to Write a Cover Letter

An application letter is a very crucial document that you need when you want to apply for a job, internship, or admission to an educational institution. It serves your first impression to your potential employer. It is an opportunity to showcase your qualification on how to write a cover letter.

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In this article, we would be writing about how to write a cover letter in such a way that it grabs the attention of recruiters. If you have been looking for how to write a detailed and catchy application letter, keep on reading.

Understanding the Purpose of Witting an Application Letter

An application letter is also known as a cover letter. It is used to introduce yourself to potential employers, institutions, or organizations to express yourself in a particular job role, educational program, or opportunity. The key purpose of writing an application letter include:

  • Introduction: The application letter allows you to introduce yourself, your skills, and your capability. It provides you the opportunity to get a positive first impression and grab the attention of those in authority making the decision.
  • Expressing Interest: The letter demonstrates your genuine interest of a particular job, role or program. It allows you to communicate effectively why you are interested in a particular job and how it aligns with your goals and objective.
  • Highlighting qualifications: An application letter also helps you to list your qualification in a way that will make you stand out. It allows you to show your skills, experience, and achievement and how it resonates with what your employer is looking for.
  • Personalizing your application: An application letter gives you the opportunity to personalize your application to go beyond the information you can only possibly put in your CV.  You can discuss specific achievements, initiatives, and even experiences with the role in the program you are applying for.

Overall, the purpose of an application letter is to persuade the reader that you are a strong candidate worth considering for the opportunity/job. It also allows you to stand out from other candidates.

A good application letter should include a header with your contact information, a formal salutation, an introduction expressing your interest in the position or opportunity., body paragraphs highlighting your qualifications, a closing paragraph summarizing your interest and thanking the reader, and a professional sign-off.

How to Write an Engaging Application Letter

You can create an engaging introduction that captivates your readers and encourage them to continue reading with interest, with the following tips:

Address the Receiver

While writing your introduction, it is important to begin by addressing the receiver. If possible, you can use their name or job title to personalize your letter. For example, “Dear Mr. John” or “Dear Hiring Manager”.

Express Enthusiasm and Interest

After your introduction, you can immediately express your excitement and interest in the position or program you are applying is important to start with a strong opening that is convincing, expressing your passion and excitement about the position.

State your Purpose

Clearly state the purpose of your letter, and let the reader know the position you are applying for, this will help your letter to be directed to the right receiver.

Make a Connection:

You can make a connection with the reader by mentioning what attracts you to the organization, institution or a particular role. Your familiarity with the company’s core values and mission will show you have done your research.

Keep it Concise and Engaging:

Avoid excessive and unnecessary details in your application letter. Focus on capturing the reader’s attention by presenting your qualification that makes a strong candidate. Also, be mindful of your tone when writing, and showcase your excitement and confidence.

Proofread and Edit:

It is important that once you have written your application letter, to proofread and edit where necessary for clarity and accuracy.

When you follow the above steps in writing your application letter, you will arrive at writing an engaging, organized, concise and catchy application letter that will make you stand out and be a better candidate for that job position or educational program.

Frequently Asked Questions

Here are some FAQ related to application letter /cover letters and their brief answers.

Is an application letter the same thing as a cover letter?

Yes, an application letter is the same thing as a cover letter. You can use both terms interchangeably to refer to a document that accompanies a resume or CV when applying for a job and other opportunities.

What is the purpose of an application letter?

An application letter introduces you to your reader and expresses your interest in a job, program, or opportunity. It highlights your qualifications, educational background, achievements,  skill, and experiences relevant to a position or program.

Should a include an application letter to my resume?

Including an application letter in your resume is highly recommendable, as it allows you to provide additional context and showcase your expertise. However, some job postings or application requirements may specify whether an application letter /cover letter is necessary.

What tone should I use in my application letter?

Maintain a professional and formal tone throughout your application letter. Be polite, confident, and enthusiastic. Avoid using overly casual and informal language, and ensure your writing is error-free.

Is it important to proofread and edit my letter?

it is highly recommended to always proofread and edit your letter. Errors or typos can create a negative impression and pass the wrong information. Consider having someone else review the letter to catch any mistakes you might have missed. It could be grammatical errors, incorrect spelling, and wrong use of punctuation marks.

How long should an application letter be?

An application letter should be concise and focused. It is of general recommendation to keep it to one page and not exceed four paragraphs.

Should I customize my application letter for each application?

Creating a particular application letter for a particular position or opportunity is highly recommended because it will help you tailor the content of the application letter to match the specific requirements, qualifications, and preferences of the job or program. It will show your genuine interest and also demonstrate that you have taken out time to research and understand the role.

Should I address my application letter to a specific person?

Whenever possible, always address your application letter to a specific person, such as the hiring manager or the person in charge of reviewing applications.

These FAQS should provide you with a good starting point for understanding an application letter or cover letter.



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