Some people rejected hashtags but Facebook accepted them because it helps for great branding and helps make your social media marketing efforts more effective. The uses of hashtags appear to be growing on Facebook. It growing because users can now link their Instagram and Facebook accounts, and cross-post to both channels.
Logic states that if Hashtags are effective elsewhere, they can be applied effectively on Facebook. Hashtags can work on Facebook but if only they are used in the right way.
When using hashtags on Facebook you have to use relevant keywords to your business and the audience you are trying to target. You can also use tools like Hashtagify.me to find other trending related to your specific tag. Make sure your hashtag is not in the middle of the sentence, instead write out your whole post.
Should Businesses Use Hashtag on Facebook
Businesses should use hashtags if they are used correctly. If you are thinking about using hashtags for your content, one of the best ways to find out if the hashtag has any traction is to simply do a hashtag search using Facebook graph search. Type the desired hashtag into your Facebook search bar to reveal all the posts associated with the word.
Benefit Of Hashtags on Facebook
The following are advantages of hashtags on Facebook:
- Hashtags make your posts on Facebook to be Searchable
- It helps to monitor trending topics on your Facebook account
- Hashtags encourage users to interact with your brand
- Branded hashtags help conversations around your content or campaigns
How it Works
Once persons tick a hashtag or search for a hashtag, they’ll see a result that contains the hashtag so they can learn more about topics that interest them.
To make a hashtag, write # (the number sign) along with a topic or phrase written as one word and add it to your post.
How to Make Use of Hashtags on Facebook
The following are ways to know how Facebook hashtags are right for your business stuff:
Use Hashtag for Specific Industry
It helps to find people who have similar ideas like you to make your business a successful one.
Hashtags Help you Search your Post
With hashtags, your post on Facebook will be more searchable. Ian Cleary once says, “Use hashtags (1 or 2 only) when they make sense and when you use something relevant that people can filter or to find more relevant conversation“.
Use Hashtags to find your Trending Hashtag Tools
With hashtags, you can find other trending hashtag tools that are like yours. It can make your content to be notified. Like what Janet Johnson said, “Use tools like Hashtag. Me to find other trending hashtags related to your specific tag”
Find Good Facebook Hashtags using FB Graph Search
Searching for a better Facebook hashtag, you need to do a hashtag search using Facebook Graph search. That FB graph search is very good in searching content. You can try to see how it works fast.
Use Facebook Hashtags for Cross-platform Branding
Cross-platform branding is very important in the aspect of your business. According to Collin Cottrell, “As a business, cross social platform branding is important”.