Google hopes that the new campaign will allow apple to support RCS. This is so because with apple joining RCS, there would be a big boost for cross-platform messaging.
Google Hopes That New Campaign Will Allow Apple to Support RCS
Tech giants, Google is now stepping up its effort in getting apple to support the Rich Communication Services (RCS) standard on iMessage after previous offers to work together on integration didn’t go through.
With garnering support from the mobile-making industry body GSMA, mobile operators, and device makers, Google has now been able to spearhead RCS as a successor to SMS and also a competitor to over-the-top messaging platforms such as WhatsApp.
RCS natively works in vendor messaging applications including the likes of android messages but at the moment, Apple has not yet gotten on board with the movement. It was launched back in 2011 with iOS 8 but the application, however, has not yet spread beyond devices of apple making such as the iPhone, iPad, and mac.
Apple Rich Communication Services (RCS)
What this means is that iMessage users that want to communicate with other non-iOS users will need to send SMS texts that lack the ability to include rich media such as videos, gifs, and images.
Google’s new get the message campaign shows the problems that many users currently are having with the lack of interoperability and this includes broken group chats, non-support for multimedia, and also the inability to easily communicate in the absence of a Wi-Fi connection.
What the Campaign Website Contains
“It’s not about the color of the bubbles,” so it reads on the campaign website. It’s however the blurry videos, missing read receipts and typing indicators, broken group chats, not texting over Wi-Fi, and many more. all of these problems exist simply because apple has refused to adopt modern texting standards when users with android and iPhones text one another.
“Apple turns texts between iPhones and Android phones into SMS and MMS, out-of-date technologies from the 90s and 00s. But Apple can adopt RCS—the modern industry standard—for these threads instead. Solving the problem without changing your iPhone to iPhone conversations and making messaging better for everyone.”