Facebook launched a new app designed to make it easier for businesses to manage in a single place their pages and profiles across Facebook, Instagram, and Messenger. The app, Facebook Manager App, combines access to the business’s key updates and priorities and offers a way to draft and schedule feed posts for both Facebook and Instagram, view insights, and create ads.
Facebook Manager App
To use the new app, businesses will first need to link their Facebook and Instagram business accounts, if they hadn’t already. Once logged into Facebook, the app can be accessed on mobile as users of the existing Pages Manager App will see an option to join.
A study details the impact of COVID-19 on consumer purchasing patterns and the use of digital tools. Nearly half of respondents have aired their opinions saying that they spent more money online overall since the outbreak, and 40% increased their use of social media and online messaging for product and business recommendations.
Of course, these fairly upbeat reports on the state of small businesses in the midst of the pandemic do not provide the full picture. These enforced closures could have impacted Facebook as well because the majority of Facebook’s advertisers are small and medium-sized businesses. However, Facebook’s global nature protects it.
Even if the U.S. loses more small businesses due to its mishandling of the pandemic, there are far more advertisers outside the U.S. that Facebook taps into. The app joins several other Facebook offers for its business customers, including Facebook Analytics and Facebook Ads Manager.
Features Of Facebook Manager App
The app offers business owners the ability to see critical alerts, messages, comments, and other activity taking place across Facebook and Instagram right on the new app’s home screen. They can also set up personalized saved replies on the app, in order to respond to common customer inquiries.
Facebook says it’s initially building Facebook Manager App with the needs of small businesses first, as so many have been forced by the pandemic to find new ways to reach customers and sell online. However, the long-term plan is to build out a set of tools that can be used by all businesses, including larger ones. The company aims to address that market sometime next year. Manager App could also expand to include WhatsApp in the future.
The app offers tools for creating feed posts for Facebook and Instagram, scheduling posts, and provides insights on what’s working. Here, businesses can view their posts’ reach, engagement, and performance across both Facebook and Instagram. They can also choose to create an ad to help boost that engagement and grow their audience if needed.
Related to the news, Facebook published two surveys offering insights on small business trends. One, the monthly Global State of Small Business Report, produced in partnership with the World Bank and OECD, found that businesses that make more than 25% of sales online are more likely to be reporting higher sales this year, and are less likely to have laid-off employees.
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