ASOS – Online Shopping for the Latest Clothes & Fashion

Have had any online shopping experience for clothes and accessories and you get really satisfied with yourself? ASOS is one of those platforms you should consider when looking for an incredible shopping experience. The ASOS is all about business and they deal mainly on clothes for men and women alike and accessories like makeup, shoes, and other beauty products. On ASOS, you get to discover the latest and trends in men’s wear and women’s wear. ASOS gives a variety of designs, mostly from them and from other brand sellers. If you have good taste in fashion and trends, ASOS is a place to be for you.



ASOS is a British online fashion and cosmetics retailer. This online shop was founded on the 3rd of June, 2000 by Nick Robertson, Andrew Regan, and Quentin Griffiths. The headquarters of ASOS is located in London, England, United Kingdom. The company is a clothing industry that sells its products via online shopping.

Currently, ASOS basically focuses on four types of products. These products are;

  • Clothes,
  • Shoes,
  • Accessories, and,
  • Beauty products.

The company has over four thousand (4 000) employees working under them.

ASOS Brands

There are several ASOS brands being sold on the online shopping platform. The brands were created by the new London design team. These brands cover most of the fashion trends out there and blend in between. Some of the ASOS brands are the;

  • ASOS Design (major fashion trends).
  • ASOS Edition (memorable events like weddings and red carpet moments).
  • ASOS White (everyday casual and work outfits that are a bit oversized in a fashionable manner).
  • ASOS Made In Kenya (fashion pieces made in Kenya with a hint of the culture).
  • ASOS 4505 (active wears).
  • ASOS Collabs (fashion statements from collaboration with some of the world’s biggest names like LaQuan Smith, VFILES, The Simpsons).
  • The Big Brand Edit (fashion from other labels).
  • Brands you’ll only find at ASOS (fashion label you cannot find anywhere else).


The ASOS men wing contains fashion, beauty products, shoes, and clothing items for men only. You may fin unisex items that may suit you too. The subcategories and groups in the category are as follows;

New in

  • NEW PRODUCTS: View all, Clothing, Shoes, Accessories, Face + Body, Back in stock, Outlet, ASOS DESIGN, Models at home, Trending now.
  • CO-ORDS.


  • SHOP BY PRODUCT: New in, Activewear, Co-ords, Dungarees & Boiler Suits, Hoodies & Sweatshirts, Jackets & Coats, Jeans, Joggers, Jumpers & Cardigans, Loungewear, Multipacks, Polo shirts, Shirts, Shorts, Socks, Suits, Swimwear, T-Shirts & Vests, Tracksuits & Joggers, Trousers & Chinos, Underwear
  • SHOP BY RANGE: Plus Size, Tall
  • SHOP BY EDIT: Holiday, Models at home, Responsible edit, Wedding, Workwear


  • SHOP BY PRODUCT: View all, New in, Boots, Loafers, Sandals, Shoes, Sliders & Flip flops, Socks, Trainers
  • SHOP BY BRAND: ASOS DESIGN, Dr. Martens, Lacoste, River Island, WALK LONDON


  • SHOP BY PRODUCT: View all, New in, Bags, Belts, Caps & Hats, Face coverings, Gifts, Jewellery, Scarves, Socks, Sunglasses, Ties, Wallets, Watches
  • SHOP BY BRAND: ASOS DESIGN, BOSS, Eastpak, Ray-Ban, Sekonda, Twisted Tailor


  • SHOP BY PRODUCT: 30% off sneaker brands, View all, Accessories, Footwear, Jackets, Shorts, Swim, Tops, Trousers & Tights
  • SHOP BY ACTIVITY: Football, Golf, Gym & Training, Outdoors, Running, Swim

Face + Body

  • SHOP BY PRODUCT: View all, New in, Body care, Gifts, Haircare, Makeup, Shaving & Grooming, Skincare, Tools & Accessories
  • SHOP BY BRAND: Apothecary 87, CeraVe, Elemis, Hanz de Fuko, House 99, Murdock London, Wahl

Brands: TOP BRANDS, 30% off sneaker brands, ASOS DESIGN, ASOS MADE IN, ASOS 4505, Adidas, Bershka, Calvin Klein, COLLUSION, Designer Brands, Fred Perry, Jack & Jones, Levi’s, New Look, Nike, Polo Ralph Lauren, Reclaimed Vintage, River Island, The North Face, Topman, Vans


  • SHOP BY PRODUCT: View all, Clothing, New in Shoes & Accessories, Accessories, Activewear, Bags, Gifts, Hoodies & Sweatshirts, Jackets & Coats, Jeans, Jewellery & Watches, Jumpers & Cardigans, Loungewear, Shirts, Shoes & Trainers, Shorts, Suits & Tailoring, Sunglasses, Swimwear, T-Shirts & Vests, Tracksuits, Trousers & Chinos, Underwear & Socks.
  • SHOP BY BRAND, Adidas, Brave Soul, Calvin Klein, Dune, French Connection, Kappa, Kurt Geiger, Original Penguin, Puma, Vans


  • Explore ASOS Marketplace.
  • Shop Vintage Sportwear.
  • Shop Nineties Grunge.
  • Shop New In.


  • ASOS Insiders.
  • Style Feed.
  • Fashion Discovery.
  • The Responsible Edit.

ASOS Women

Under the women shopping category, every item contained there is for female/ women except when stated otherwise like in the case of unisex items. The subcategories under the women shopping category are listed and the groups under them too.

New in

  • NEW PRODUCTS: View all, Clothing, Shoes, Accessories, Face + Body, Back in stock, Outlet, ASOS DESIGN, Models at home, Trending now.
  • SHOP BY RANGE: ASOS Curve & Plus Size, Maternity, Petite, Tall.


  • SHOP BY PRODUCT: New in, Activewear, Co-ords, Coats & Jackets, Dresses, Hoodies & Sweatshirts, Jeans, Jumpers & Cardigans, Jumpsuits & Playsuits, Kimonos, Lingerie & Nightwear, Loungewear, Multipacks, Shorts, Skirts, Socks & Tights, Suits & Tailoring, Swimwear & Beachwear, Tops, Tracksuits & Sweatpants, Trousers & Leggings
  • SHOP BY RANGE: ASOS Curve & Plus Size, Maternity, Petite, Tall
  • SHOP BY EDIT: Going out-out, Holiday, Models at home, Modest fashion, Wedding guest


  • SHOP BY PRODUCT: View all, New in, Boots, Flat sandals, Flat shoes, Heels, Loafers, Sandals, Sliders & Flip flops, Slippers, Trainers
  • SHOP BY BRAND: ASOS DESIGN, Dr Martens, New Look, Public Desire, Raid, SIMMI


  • SHOP BY PRODUCT: View all, New in, Bags & Purses, Belts, Face coverings, Gifts, Hair Accessories, Hats, Jewellery, Scarves, Socks & Tights, Sunglasses, Watches
  • SHOP BY BRAND: ASOS DESIGN, Astrid & Miyu, Olivia Burton, Ray-Ban, Skinnydip, Ted Baker


  • SHOP BY PRODUCT: 30% off sneaker brands, View all, Accessories, Jackets, Leggings & Trousers, Shoes, Shorts, Sports bras, Tops
  • SHOP BY ACTIVITY: Gym & Training, Outdoors, Running, Ski & Snowboard, Swim, Yoga & Studio

Face + Body

  • SHOP BY PRODUCT: Up to 30% off Face + Body brands, New in, View all, Bestsellers, Body care, Gifts, Haircare, Makeup, Skincare, Suncare & Tanning, Tools & Accessories
  • SHOP BY BRAND: Charlotte Tilbury, MasqueBAR, NYX Professional Makeup, Pixi, Revolution, Shea Moisture, View all brands


  • TOP BRANDS, 30% off sneaker brands,, ASOS Brands, ASOS DESIGN, ASOS EDITION, ASOS MADE IN, ASOS 4505, & Other Stories, Adidas, COLLUSION, Designer Brands, Free People, Glamorous, Missguided, Monki, New Look, Nike, Reclaimed Vintage, River Island, Topshop, Weekday, Y.A.S


  • SHOP BY PRODUCT: View all, New in Clothing, New in Shoes & Accessories, Accessories, Activewear, Bags & Purses, Coats & Jackets, Dresses, Face + Body, Gifts, Jeans, Jewellery & Watches, Jumpers & Cardigans, Jumpsuits & Playsuits, Lingerie & Nightwear, Shoes, Shorts, Skirts, Suits & Blazers, Sunglasses, Swimwear, Tops, Trousers & Leggings


  • Explore ASOS marketplace.
  • Shop vintage.
  • Shop nineties grunge.
  • Shop new in.


  • ASOS insiders.
  • Style feed.
  • Fashion discovery.
  • The responsible edit.

ASOS Application

You can get the ASOS application for your iOS and Android mobile device. The development has made it quite easy for users and shoppers to shop for any of the ASOS items available on the go. Now toy can be anywhere in the world, your office, at the coffee shop or at schools, and still be able to shop for items on ASOS.

To get this application into your mobile device, just go to your Google Play Store or Apple Store and search for the ASOS shopping app on your Android device or iOS device, download, and install. After installing, you can make use of the ASOS app just like you would do the website.

ASOS Marketplace

The ASOS market place was created in 2010 by the company for other start-ups brands to sell their products and even for boutiques. It was initially created for just 20 sellers. This is because ASOS understands the satisfying feeling when you stumble across an incredible vintage boutique or uncover an amazing independent brand. Since its creation in 2010, the ASOS marketplace has become home to more than seven hundred (700) boutiques.

Selling on the ASOS marketplace has its own benefits and they are;

  • You get to sell to the ASOS’s extensive global audience.
  • You get a personal account manager dedicated to guiding your boutique to success.
  • You get an editable boutique storefront to tailor your boutique to your brand.
  • You also get opportunities for editorial coverage across the ASOS website, social media channels, newsletters, and ASOS’s platforms.

Marketplace Guarantee

Making payment is secured in ASOS and you are guaranteed of your privacy. Payment is made either directly with your credit or debit card or you can pay via PayPal. In buying an item from the ASOS marketplace, you are guaranteed to get your money back if your ordered item does not arrive or it arrived but it was not as described on the page.

Knowing the ASOS marketplace is open to sellers outside ASOS does not mean ASOS does not take responsibility to make sure you fashion lovers get the very best of items from these brands and boutiques. The items being sold on ASOS marketplace are all original as no fakes are allowed. ASOS Marketplace operates a zero-tolerance policy towards the buying and selling of counterfeit goods because fakes are illegal and selling them is against the law.

About the delivery of your ordered goods, you can pick out any of the delivery or shipping methods provided by the seller on the item. There are cases where you can contact the seller to ask if they are prepared to offer a shipping method of your suggestion. These cases are either there is no shipping method to your region or a preferred shipping method to your region is not listed on the methods available by the seller.

Some of the boutiques selling on ASOS marketplace are;

  • Avelinas Vintage.
  • Cloth Bristol.
  • Messina Girl.
  • Adorned.
  • Retroactive Gals.
  • Alabama’s Vintage.
  • The East End Thrift Store.

And so much more.

Delivery & Returns

Delivery and returns are allowed on ASOS. Ordered items can be delivered to you anywhere you are in any part of the world. There are two types of delivery offered by ASOS, and they are;

  • Standard Delivery: this is the standard time it would take to deliver your ordered items to you. The cost is usually based on where it is to be delivered and the distance.
  • Express Delivery: express delivery as the name implies, is faster than the standard delivery. It takes fewer days and cost more too.

Returns of items can be made if the item delivered is not working, not as described, hygiene seal is broken or tampered with. On these grounds, a return is valid. However, it is advisable that returns be made within 28 days of delivery. These are the returns status and the refunds made;

  • Return within 28 of delivery, you get a full refund of your money pay through the original payment method.
  • Returns with 29 to 45 days, would only get you ASOS gift vouchers equivalent to the price you paid for the returned item.
  • Any time beyond 45 days, the refunds would be at the discretion of ASOS.

To refund an item, you have to;

  • You have to go through your local post office
  • You will find a label on your returns note in your parcel.

Take note that the returned items must be in the same condition as it was delivered in. Returning items is damaged, worn, or in an unsuitable condition would not warrant a refund. ASOS may have to send the item back and ask you to cover the cost of its delivery.



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