Apple Axes Executive after Making Crude Remark on TikTok

Apple axes executive after making a crude remark on TikTok. The said executive worked in procurement and also was reportedly very important n making deals with suppliers of parts.

Apple Axes Executive after Making Crude Remark on TikTok

Apple Axes Executive after Making Crude Remark on TikTok

A longtime executive of Apple that is involved with the procurement efforts of the company has been fired following a crude comment that he made to a popular TikTok interviewer in the early parts of this month, as per a report by Bloomberg.

The TikTok star known as Daniel Mac, recorded himself while approaching the Apple executive, Tony Blevins, who was at the time driving an expensive Mercedes-Benz. When Blevins was asked what he does for a living, he didn’t make any mention of his work at Apple but he, however, responded that he plays golf and fondles women. The 25-second video which was posted to Mac’s 13 million followers has been viewed over 1.3 million times.

Apple Confirms Blevins Will Be Leaving the Company

Apple immediately did not respond to a request for comment, but the company told Bloomberg that Blevins was leaving the company. Blevins also on the other hand reportedly apologized for his vulgar remarks.

The move by the tech company marks a high-profile example where the leadership of Apple has stepped in to prove its commitment to stamping out bad behavior and also supporting diversity.

Apple Has Been Working To Create an Inclusive Environment for Women And Minorities

The efforts by the company have over the past couple of years been challenged by vocal advocates from within the company who have stated that some leaders and people that are involved in human resources are not following through on the company’s promises to create an inclusive and welcoming atmosphere for both women and minorities. In the past two years in question, a group of tons of employees banded together on the web and also on social media under the hashtags #AppleToo and Apple Together.

Apple Is Not the Only Big Tech Company Facing a Reckoning

Apple is not the only company that is currently facing a reckoning. Other tech companies such as AmazonGoogle parent Alphabet and Facebook parent Meta have also found themselves under siege as well, as people continue to question the power and influence they wield and how well they manage company culture.

Bloomberg reported that after the clip of Blevins was published on social media platforms such as TikTok and Instagram, other employees of Apple reported it to HR immediately.

The Wall Street Journal Profiled Blevins Two Years Ago

The Wall Street Journal profiled Blevins two years ago, during which it described him wearing a cheap puka-shell necklace that he bought from Hawaii for $2 pricetag after negotiating it down from $5. It was a reminder to his staff, as the WSJ reported, “that nothing should fetch a full price.”


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