For the very first time, Xiaomi leads European smartphone shipments. For the past 18 months, the smartphone market has been placed in a disarrayed state. It was no surprise that Huawei was taken out of the picture from its coveted spot but being booted out of the world’s Top 5 was still painful.
Samsung barely kept a lead in the global market right after they reduced shipments, While Apple remains stable facing all odds. In the midst of this reshuffling, Xiaomi is emerging as one of the strongest contenders, since they have beaten Samsung last quarter, at least in Europe.
Xiaomi leads European Smartphone Shipments
It always has been a rat race between smartphones makers, and especially in the congested Android market, but recent changes in the who’s who is shaking things up a little bit. With Huawei’s exit in a lot of listings, the chance for Chinese brands like Xiaomi and OPPO to take over has never been much greater. Just as proven by the latest data coming from Europe proves, Xiaomi definitely took advantage of that situation.
Europe Smartphone Shipment
Strategy Analytics stated that Xiaomi would be shipping around 12.7 million smartphones that are located right in the region in the second quarter of 2021, up by 67.1% from the same period last year. This beats Samsung narrowly, which shipped around 12 million units, but the Korean brands actually lost shares in comparison. Despite its is 15.7% year-on-year growth, apple was taken right to third place.
The major growers, however, are OPPO and Realme, despite possessing the list shipment volumes among the top 5. OPPO shipped only around 2.8 million but they grew by 180%, while Realme’s astounding 1800% growth was all thanks to only 1.9 million smartphones that were shipped. Just as expected, Huawei is cannot be found, but neither is Vivo.
Xiaomi Takes The lead
These might just be showing as numbers, but it now reflects a significant change in the market trends, at least in Europe. Consumers are gravitating straight away from the likes of Samsung and Apple to get their smartphone fix, especially with new and more affordable 5G devices. More importantly, major brands like Xiaomi and OPPO are beginning to get more recognized in a more favorable light in the past few years, offering more than enough threats to longtime markets leaders in different parts of the world.