Speaking of “Wholesale Business: 5 Biggest Challenges & Their Solutions”, Wholesale liquidation seems like a simple industry. However, there are a lot of factors that determine the success of this business.
Wholesale Business: 5 Biggest Challenges & Their Solutions
Typically, in a wholesale liquidation business, the company buys inventory from reputed retailers and sells it to the customers at discounted rates. Since the rates are significantly lower than the original price, people buy liquidation pallets in bulk.
But there are a lot of challenges that even the best wholesale liquidation companies face daily. If you are in a similar situation, we’ve got the best solutions for you. Here are the five biggest challenges of the liquidation business, along with their solutions. Have a look!
Overstock vs. Inventory Shortage
One of the biggest challenges that even the best wholesale liquidation companies face is overstocking or shortage of inventory. Shortage of inventory can hold you back from fulfilling customer demands and having excess inventory will only result in loss and more storage space. So how can you overcome this challenge?
The best way to get rid of this problem is to manage your inventory regularly. Check which products are in demand and which ones are consuming space. Maintain a record to know which items need to be reordered and which items can be returned. This way, you will know exactly which items you need to liquidate. Not just this, you’ll also know when to restock the inventory to meet the consumer demands on time.
Poor Business Management
Poor business management is nothing but weak inventory tracking. This includes improper inventory movement, no record of inventory cost or profit, and zero tracking of labor and storage space. All these factors are crucial to building a successful liquidation business. So, to improve this challenge, you must first keep a good accounting system of the inventory cost and the cost of products sold. This will provide you with a simple record of the profit made.
Next, keep a record of the brands and categories of products that are sold more often than the other items. As a wholesaler, you must have surplus stock of the popular goods and, by organizing your inventory account, you’ll be able to stock profitable products rather than investing in unprofitable goods.
Miscommunication with Suppliers
Miscommunication with the suppliers can create a lot of confusion in receiving the right inventory. In the liquidation business, the customer places an order and the company orders the product from the supplier. The supplier then confirms the delivery date and, accordingly, you communicate the details to the customer. This seems to be a straightforward process. However, even the slightest miscommunication with the supplier can create an unpleasant customer experience.
So, to overcome this challenge, you need to back-order immediately. This means placing an order in advance to receive the product that’ll soon be sold out from the stock. Typically, it is equal to having a backup of supply in the inventory. Another way to maintain a smooth delivery system is to maintain an ‘Inventory In and Out’ report regularly. This way you’ll know when a specific product is getting over and you can pre-order it in advance.
Wholesalers experience low-profit margins when the inventory storage cost is more, late payments against invoices, and increased hidden inventory costs. Storage cost increases when you have excess inventory lying around for a long time. Use drop shipping to sell these products. It is the best way to deliver products to customers without managing an inventory.
Offer online payment options to overcome the problem of late payments. It is quick, reliable, and comes in handy especially when you are dealing with bulk goods. Use multiple online payment gateways to improve your profit margins.
When you buy liquidation pallets in foreign currency, the exchange rates can often lead to a dip in profit. Track your foreign exchange gain/loss with the vendors. Explore the option of fixed exchange rate contracts to resolve this issue.
Slow Business Growth
Who doesn’t want faster growth? However, in wholesale liquidation, the annual growth remains at an average of 5% only. A slow growth rate can reduce your chances of expanding the liquidation business. Therefore, work on improving your marketing strategy. Reach out to more customers through online and offline marketing. Build local contacts to attract loyal customers.
Create a website to build brand identity. Nowadays, social proof acts like a charm for business growth. explore social media marketing to gain wider reach and build an international customer base. Incorporate email marketing and online advertising to increase brand awareness. These techniques will assist you to grow faster.
Now that you have read the above five challenges faced by the best wholesale liquidation companies, it is time to implement the solutions. Running a successful liquidation business requires proper planning, marketing, and customer service. The key to overcoming any challenge is to understand the problem and come up with an effective solution. Follow the business tips given above and experience exponential growth.