Your podcasts cover is very important as it is the very first thing that your listeners will see when they search for it on their devices. It’s a visual first impression of your podcast and what you are trying to say. Just as importantly, good podcast cover art is one of the requirements for becoming a featured podcast on iTunes.
Podcasts are an almost wholly auditory experience. You create an intimate connection with your audience basically by whispering in their ears for an hour. But before your words reach the ears of your listeners, there is one area where the visual is just as important: your podcast cover art.
One of the main reason podcasts covers is important album artwork has always played a tremendous role in the things we listen to. A strong podcast cover can sell something to a new listener or make such an impression that the content and artwork become inextricably linked.
Create with Adobe Spark Post a visual experience for your audience by creating an unforgettable album cover. Adobe Spark Post makes the creation process simple and enjoyable, so you don’t need to have an abundance of time or experience to make something great.
Let the incredible voice of your podcast shine through your creative design to help attract, retain, and inspire your listeners.
Top 10 Tips for Creating Quality Podcast Cover Art
Below are the tips for creating a quality podcast cover art;
- Make sure it works in apple podcasts; While Spotify, Google Podcasts, and other podcast directories are a great way to reach new listeners, Apple Podcasts (formerly iTunes) is the largest and most popular. It’s critical to list your show in Apple’s directory and make sure your artwork meets the platform’s requirements.
- Communicate the subject of your podcast; Podcasts vary as much as the people who create them, and your covert art should convey the type of podcast you have. Your goal is to make sure potential listeners understand your show’s topic by glancing at your artwork. Which one of these scenarios best fits your podcast?
- Design for a variety of sizes; When designing your podcast artwork, make sure it looks great everywhere it’s displayed from a large monitor to an app on an iPhone; create artwork that still works well when scaled down to thumbnail size on mobile devices.
- Don’t use too many words; as you can see, podcast artwork needs to look great when it’s big and when it’s small. One vital tip is to keep the words in your artwork to a minimum. When your artwork displays at thumbnail size, it will be nearly impossible to make out more than three or four words. Typography
- Pay attention when selecting fonts; when adding text to your artwork, make sure that you limit visual distractions. Using multiple fonts will add another dimension of distraction. We suggest limiting the number of fonts in your artwork to no more than two, and if you use two different fonts, use one serif and one sans-serif font.
- Avoid gimmicky fonts; there are a lot of gimmicky fonts that draw too much attention to themselves. These distracting fonts are flashy, loud, and often overused. Remember, fonts are another branding tool you can use to express your message, so make sure it aligns with your show.
- Avoid overused images; Podcast artwork is replete with microphones and headsets and using this imagery often misses the point of the podcast. Podcasting is the medium that you’re using to convey your ideas; it isn’t the subject of your podcast.
- Be consistent; you’ll want to use consistent imagery across your brand (website, Twitter, Facebook, other forms of social media, etc.). Apple, Coca-Cola, and Nike are all masters at branding because they use consistent imagery across all their platforms.
- Repurpose your cover art; the great thing about making cover art is you can repurpose it for other branding uses (another reason to make it as high-quality as you can.) You can use your new artwork on Soundcloud, your social media avatar, on business cards, or even as a favicon for your WordPress site.
Make it future proof. The minimum podcast artwork size used to be just 300 x 300 pixels. Over the years, this standard has increased to the current 1400 x 1400 pixels minimum. And Apple’s size standards may increase again in a few years. Get more details here.
Quality content is the most important part of making a podcast, but your show’s cover art plays a huge role in making a positive first impression on listeners and setting yourself up for success. Get more details on podcasts cover here.
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