Paramount+ is set to launch in Africa following their agreement with MultiChoice. The recent announcement signals the forthcoming launch of a Paramount+-branded destination on MultiChoice, marking the debut of the renowned global content distribution company in Africa. This move will grant African audiences direct access to a wide array of new and returning television series and feature films.
Paramount+ is set to Launch in Africa
Furthermore, subscribers of MultiChoice will gain access to premium content from CBS, Paramount+ Originals, Showtime, Paramount Pictures, and other esteemed sources.
Nomsa Philiso, CEO of General Entertainment at MultiChoice South Africa, expressed the company’s dedication to enhancing viewer experiences by offering a broader range of entertainment options and enriching its content offerings with new and diverse selections.
“We are proud to offer African viewers direct access to a dedicated space where they can enjoy their favorite programming and discover new hit titles, further enriching their entertainment experience,” Philiso reportedly shared.
What You Should Know About Paramount+
Paramount+, launched in 2021, stands as a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount, offering a fusion of live sports, breaking news, and entertainment content. The platform is presently available in numerous countries worldwide, including Australia, Canada, Germany, Italy, Latin America, the Middle East, the United Kingdom, and Ireland.
According to reports, South Africa is positioned as a priority market for Paramount+, with plans for its introduction in the country slated for this year. In February 2022, Paramount Global unveiled its intentions to extend its services into Africa, with the platform set to cater to the African audience via MultiChoice.
What This Expansion Means For the Company
This expansion places the distribution company in direct competition with established streaming services like Netflix and Amazon Video. Notably, on January 25, 2024, Multichoice disclosed new pricing details and the launch date for its revamped video streaming platform, Showmax.
Additionally, the payTV company has been engaged in discussions with Canal+, a prominent French media company, regarding a potential acquisition. However, this development has drawn disapproval from the South African Takeover Regulation Panel due to the public nature of the two media giants’ discussions regarding the prospective takeover.
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