Optimize Website Speed – Guidelines to Optimize your Website Speed

Are you looking for ways to optimize your website speed? If you are, then you are in luck. In this article, I would be showing you some special techniques to optimize your website speed. Your website speed is the first thing that new visitors notice on your site. Time is a limiting factor we all have and cannot get more of. It is very essential that we all manage our time. For this reason, you don’t want to keep your readers waiting just to get information on your website.

Optimize Website Speed

Optimize Website Speed

There are also benefits attached when you optimize your website speed. Apart from keeping users interested and engaged on your site, you would also get high return traffic. This traffic would come from everywhere including search engines. Your site would be properly optimized and you be ranked on search engines. Optimizing your website speed also produces a low bounce rate, higher organic traffic (Search Engine), and good user experience. This would even make users recommend your site to friends and share it on their social media platforms.

Importance of Speed Optimization

In this section, there are three main factors we would be looking at. These factors would play an important role when it comes to speed optimization. These factors are;

  • Conversion.
  • Visibility.
  • Usability.

Those are what we would be looking at. We’ll start with ‘conversion’.


Website conversion is a very important factor in the growth of your business. Conversion means getting visitors to do what you want them to do. This conversion means that they would do what you want them to do. The faster your page loads, the higher your conversion rates would go. Quoting from Hubspot Research, one second of delay means a seven percent decrease in conversion.


It is not new to you that the rate at which your website loads influences how users can easily find your content. You should also know that website speed is one factor that Google takes into consideration when ranking websites to the top of SERP. A website that performs poorly in user experience gets lesser promotion in search results.


Website usability includes website page speed, load time, and even website responsiveness. All these effects to user request directly impact loyalty into their hearts. The better your website performs, the more satisfied users will become. A great user experience is one way to build a large customer base and a strong online brand.

Guidelines to Optimize your Website Speed

There are certain steps that you can use in optimizing your website speed. Here is a list of them;

  • Use a Content Delivery Network.
  • Use the best host available on the web.
  • Optimize your image sizes.
  • Reduce the number of plugins on your site.
  • Try to minimize the number of Script and CSS files on your host.
  • Try to make use of Website Caching.
  • Implement the GZip compression algorithm.
  • Optimize your database in the content management system (CMS).
  • Reduce the use of fonts on your web application.
  • Reduce redirections on your pages and detect 404 errors.
  • Also, use prefetching techniques.

Those are the steps you can take and make your site faster than it used to be. You can easily monitor your website speed at https://developers.google.com/speed/pagespeed/insights/.


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