Netflix subscription shockingly skyrockets after the password-sharing crackdown. The streaming giants saw a rise in subscribers in the days following up with its password-sharing crackdown in the United States.
Netflix Subscription Shockingly Skyrockets
Well, this might not be completely surprising, but the password-sharing crackdown of Netflix already seemingly appears to be working in the US. According to Antenna, a data analytics company (via The Wall Street Journal), Netflix reportedly saw a massive spike in its subscriber base in the four days after it notified users about its paid sharing policies on May 23rd.
And while average daily signups rose to 73,000 during this short window, thus marking a 102 percent increase in the process over the previous 60-day average of Netflix, Antenna also states that the streamer also added 100,000 subscribers on both May 26th and May 27th. That is way more subscribers than Netflix raked in once the Covid-related lockdowns went into effect back in March and April 2020, according to Antenna.
The New Password-Sharing Policies of Netflix – How It Works
The new password-sharing policies of Netflix reportedly ask subscribers to pay an extra $7.99 per month in a bid to share their account with up to two people who live outside of their household. And even though Netflix has warned its investors about a “cancel reaction” that could happen in response to the reported change, Antenna has stated that there were still more signups than cancellations in the said period that it tracked.
Netflix Paid Sharing Services
Netflix back in February rolled out paid sharing in various countries outside of the US, which is inclusive of Canada, New Zealand, Portugal, and Spain. And as a result of the reported crackdown, the company stated during its most recent earnings call that its subscriber base in Canada is “now growing faster than in the US.”
The Effect of Netflix Password-Sharing Crackdown
It is, however, still kind of too early to tell just how big of an effect the password-sharing crackdown of Netflix has had in the US just yet, and we will very much likely hear more in regards to how it is going when Netflix finally reports its earnings result in the coming month.
However, experts at The Verge, are already seeing a mixed reaction in response to the crackdown of Netflix. And while many people may just have canceled the subscription that they share with their family in another state, other people in regions where the exercise took place reportedly paid extra in a bid to add family members to their account.
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