A component of the MARTECH AFRICA collection. Transforming the future of marketing technology in Africa: Insights, Strategies, and Innovation.


About This Event

As customer expectations escalate and brand competitors multiply, the key to meeting and surpassing these demands at scale lies in marketing technology (MarTech). Analytics and attribution, marketing execution, user experience, data management—every facet of marketing now depends on martech for success.

Emerging technologies are shaking up conventional marketing, amplifying, transforming, and redefining it. The line between marketing and technology has vanished, evolving into a digital profession seamlessly intertwined with and bolstered by marketing technology

Be part of the inaugural MarTech Africa 1.0 event, featuring 16 speakers, 4 sessions, 30 topics, 20 exhibitors, and an expected attendance of 700.

Welcome to the inaugural MARTECH AFRICA 1.0 event, where innovation, insights, and collaboration converge for an immersive exploration of the evolving landscape of marketing technology. This groundbreaking event promises an enriching experience with 16 distinguished speakers, delivering expertise across 4 dynamic sessions covering an array of 30 pertinent topics.

As we navigate the ever-changing realms of marketing and technology, MARTECH AFRICA 1.0 serves as a catalyst for transformative discussions, addressing the intersection of these two critical domains. The event showcases the symbiotic relationship between marketing and technology, dismantling conventional boundaries to redefine the way we approach digital strategies.

With anticipation running high, our lineup of 16 speakers, each an expert in their field, will delve into topics ranging from analytics and attribution to user experience and data management. This diverse array of subjects ensures a comprehensive exploration of the multifaceted aspects that constitute modern marketing technology.



Topic breakdown:

  • Data-Driven Decision-Making
  • Building a Data-Driven Culture
  • Data Governance and Privacy
  • Harnessing Artificial Intelligence and Machine Learning
  • Leveraging Data for Customer Experience and Personalization
  • Data Security and Privacy
  • Safeguarding Your Customer Data


Topic breakdown

  • The Digital Transformation Landscape
  • Developing a Digital Strategy
  • Customer-Centric Digital Experiences
  • Agile and Innovation in the Digital Age
  • Artificial Intelligence: Revolutionizing
  • Industries and Changing the Game
  • Cybersecurity in the Digital Age


Topic breakdown

  • Crafting Captivating Content
  • Data-Driven Decision Making
  • Amplifying Reach
  • Converting Audiences into Customers
  • Emerging Trends and Technologies


Topic breakdown

  • The Intersection of Art and Business
  • Navigating the Digital Marketplace
  • Building a Strong Personal Brand
  • Monetising Creative Content
  • Intellectual Property and Copyright
  • Collaborations and Partnerships

Date and Time

Saturday, February 24, 2024 · 9am – 4pm WAT


Zone Tech Park

Gbagada Expressway Lagos, LA 105102

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