When it comes to making your site earn rankings on Google search so as to make show up among the first search result page, there are certain knowledge and skill you will need to have in your arsenal such us being able to utilize Google webmaster tools to help you boost search engine optimization for your site, and in this article, we shall be shedding a little more light on the topic of Google webmaster tools.
Google Webmaster Tools
Google webmaster tools can be described as a free service that helps to monitor and evaluate your website’s performance on the search results page. Google webmaster tools are free for website owners to utilize to the best of their knowledge.
These tools can serve as a channel of information from the largest search engine to your website, providing you with necessary insight on how to uncover issues in your website that may need fixing.
How Google Webmaster Tools Help Maintain Website Performance
The truth of the matter is that you don’t need Google webmaster tools to make your website appear in search results, but it can sure play a very valuable role in providing you with important information that can boost your marketing efforts. The following below are some of the ways in which GOOGLE WEBMASTER TOOLS helps to monitor your website performance:
- GOOGLE WEBMASTER TOOLS verifies that Google has access to the content of your website.
- The tools make it possible for you to submit new posts and pages for Google to remove content that you don’t wish to be discovered by search engines.
- GOOGLE WEBMASTER TOOLS can help maintain your website without affecting its presence in search results.
- The tools help you evaluate and provide content that offers a better visual experience to users.
- GOOGLE WEBMASTER TOOLS helps you discover and get rid of malware or spam issues that may not be easily discovered with other means.
How Google Search Views your Website
GOOGLE WEBMASTER TOOLS also play a valuable role in helping you understand how Google search view your website behind the scenes, and they include the following ways:
- It helps you understand which queries are driving the most traffic.
- It shows you the most popular queries that are causing your website to appear in search results.
- You’ll be able to see which websites are linking to yours
- It helps you evaluate how well your mobile website is performing on people searching on tablets and phones.
How to Set Up Google Webmaster Tools
Before you start accessing any data, it is important to verify that you are either the owner or an authorized representative of the website. I’ll be highlighting 5 ways in which you can verify your website, so you pick anyone that best suits you.
- Adding an HTML tag: you can verify your website by including a meta tag provided by Google that you can insert into the header of your homepage.
- Select the provider of your domain: this is yet another option Google provides for you by selecting your domain name provider from a drop-down list.
- Google Analytics: if you are an administrator of your website’s Google Analytics account, you can verify your site using the asynchronous tracking code at the head of the site’s homepage.
- Uploading an HTML file: Google provides you with a blank file with a specific name to help you prove that you have access to the site’s FTP server.
- Google Tag Manager: using Google Tag Manager allows you to enter and manage all tracking tags on your site.
Once your website is verified and your account is set up, you’ll now have access to a lot of tools and data that can help optimize your website.
Check here for more or visit https://www.google.com/webmasters/tools/siteoverview
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