Google to require disclaimers for AI-generated political ads soon. The tech company says that political advertisers must now ‘prominently disclose’ whether it is their ads make use of AI beginning in the month of November.
Google Disclaimers for AI-Generated Political Ads
Google will soon begin requiring political advertisers to “prominently disclose” when it is that they made their ads with AI, as reported initially by Bloomberg. Kicking off in November, Google says that advertisers must now include a disclosure when an election ad features “synthetic content” that shows “realistic-looking people or events.”
That in question includes political ads that make use of AI to make someone look as if it is they are saying or doing something that they never did, as well as also changing the footage of an actual event (or even fabricating a realistic-looking one) in a bid to create a scene that never really took place or happened.
Ads and Other Content to Contain Disclaimer
Google has stated that these types of ads on its platform must contain a disclaimer in a “clear and conspicuous” place, reportedly noting that it will apply to images, videos, and even audio content. The labels in question in case you don’t know will need to state things such as, “This audio was computer generated,” or “This image does not depict real events.” Any “inconsequential” tweaks, such as the likes of brightening an image, background edits, or even removing red eye with AI, will not require a label.
“Given the growing prevalence of tools that produce synthetic content, we’re expanding our policies a step further to require advertisers to disclose when their election ads include material that’s been digitally altered or generated,” a Google spokesperson Allie Bodack in a statement to The Verge stated.
Political Campaigns Leveraging AI in Creating Ads
Some political campaigns however are already leveraging AI in creating ads. Back in April, the Republican National Committee released an attack ad reportedly containing AI-generated images that gets to target the bid of President Joe Biden for reelection. Florida Governor Ron DeSantis also on its own end released an attack ad that incorporates AI-generated images of Donald Trump and Anthony Fauci, which in question is the former chief medical advisor for the White House for those that don’t know.
Lawmakers and Their Concerns for AI-Generated Political Ad Campaigns
These very phony ads have raised major concerns among some lawmakers, and this is including Representative Yvette Clarke (D-NY), who in question introduced a bill that requires disclosures for political ads that contain AI-generated content. The Federal Election Commission on the other hand is also considering restrictions on election ads that make use of AI.
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