Google has chosen to embed Cloud Gaming right into its Search Results. It looks like Google is testing a feature that allows you to launch games straight from cloud streaming services with a single click from your search results.
Google to embed Cloud Gaming into its Search Results
As spotted by Byrant Chappel, if you search for a game that is available on their streaming service, you would get a little play button – click on it and the title would launch on the relevant cloud gaming platform, right inside your browser.
Google has something quite similar with movies and TV shows in search: if there is a match on a streaming platform, you would see links for you to launch the content along with-it a regular list of results.
Still in Testing
At the time this article was written, Google has not stated anything concerning its this trial, so it is possibly still in the testing stage and might not be appearing for anyone. It does appear to be available on both the desktop and mobile versions of the Google Homepage, for those that are in possession of it.
Just as you would hope, it is not just Google Stadia that matches are shown for. the play button would also appear if the game is available on Amazon Luna, Nvidia Geforce Now, and the Xbox Cloud gaming. Showing that perhaps cloud gaming is more advanced, with more platforms people choose to sign in to than you actually might have thought of.
Based on the test carried out by people so far, it is not quite a frictionless experience for all games that are available on all streaming platforms (If you are not properly signed in, or for things like Xbox Cloud Gaming, you would need to click on some prompts or sign into services), but that is to be expected for a feature that only just recently appeared. I would no doubt improve with time.
Analysis: The Cloud is Coming for Gaming
Cloud gaming is yet to properly enter the market, you still need a very fast, low latency broadband connection to get the most out of it, but it’s not difficult to see the appeal of being able to stream games over the web just like movies or music.
To begin with, you do not have to purchase any extra hardware, and the hardware you are running games on in the cloud is always state of the art.
The launch of Cyberpunk 2077, was something of a mess on every platform except cloud services, as updates were quick and seamless as the developers would try to iron out the bugs as fast as they can, showing the benefits of having a hardware and software foundation that can be constantly tweaked.
And then there’s the benefit of being able to play anywhere. you cannot lug a PlayStation 5 down to the beach, but you can play online games via a browser on a tablet, assuming the vacation spot has a very strong Wi-Fi network, of course.
Cloud Gaming Getting Better
With time, these cloud gaming services would get even more polished and better when it comes to delivering games via the web, while connection speeds are inevitably getting better.
Before too long, searching for a game and launching it from the Google results page would become very common to gamers.