Firstly, Facebook Social Groups are the place to connect with other like-minded people and are becoming increasingly important for businesses on Facebook aiming to cultivate a community. Secondly, Facebook Groups give businesses the chance to engage with their audience in a more meaningful and authentic way than they ever could use their Page.
Facebook groups, on the other hand, are a place for your fans/customers/readers to come bond around how much they love you. This is a place for discussion, weird memes, rallying around common causes, learning about your product, getting access to exclusive knowledge, or falling in love with someone else who loves a company as much as you do.
You might start the group to encourage chatter, or a superfan might start their own. You can choose for groups to be public, private or secret (how VIP!). Either way, the focus here is on a loyal, authentic online community.
Facebook Social Groups
Facebook pages serve the same purpose as your personal profile: they serve as a platform for broadcasting a point of view and creating an authentic, public presence with pictures and posts.
Facebook Groups that are crushing it to help inspire your future Facebook marketing strategy. The way that this Group is set up encourages a sense of community among customers and users as well as offers a space for them to provide actionable feedback and insights about the Group and/or product in the discussion.
You’ve got an opportunity here to tap into some real insights from the people who know your business best. Watch, learn, ask for feedback, and then actually use it.
Benefits of Creating a Facebook Group
- As an administrator you decide who can join your group or what can be shared;
- Brand visibility – everyone who joins your group will know who you are;
- Build strong networking relationships with other users of the groups;
- You create a quality community around your brand;
- Ability to share your content instantly, without waiting for anyone’s approval, etc.
Benefits of Facebook Group – Facebook Social Groups
There are lots of benefits in creating facebook social groups, some of which are listed below;
- The Facebook page can serve as a direct line to customers. The people in your Facebook group are likely your most loyal customers or fans. They’re spending their free time thinking and talking about your business on purpose. No one is making them participate I guess. With this, you get to see your product from their point of view and make the necessary adjustment.
- You get to build long-lasting relationships with your customers. Inviting fans to be part of a community and engaging with them directly and regularly shows you care and builds invaluable loyalty and trust. If you want to take your relationship with your customer to the next level, a Facebook group is a great way to get serious.
- You will get to increase your organic reach; the more you and your group are posting and interacting, the further your reach in the newsfeed will be.
How to Create a Group on Facebook on a Computer
Below are the steps to creating a Facebook page from your computer;
- Click on create up on the top right of Facebook and choose group.
- Pick a group type: are you a club, a team or something else entirely?
- Choose a group name (ideally something that’s easy to find, if you’re planning on a public or private-but-visible group).
- Add your group members and pick your privacy preference.
- Tap on create.
- Personalize your group with a cover photo and description — make sure you include your group’s purpose and any policies about behavior and membership.
How to Create a Facebook Group on an iPhone
- On your news feed, select the menu (the three horizontal bars on the bottom right) then groups.
- Select create a new group.
- Put in your group name (something search-friendly, ideally!)
- Choose a privacy option.
- Tap create.
- Search and add members
- Personalize your group with a cover photo and description — make sure you include your group’s purpose and any policies about behavior and membership.
How to Create a Facebook Group on Android
- Tap the plus sign (+) on the top right.
- Enter your group name, add group members, choose a privacy option, and tap create.
- Enter a friend’s name in the search box and tap search.
- Tap add selected once you’ve selected the friends you want to add to your group.
- Personalize your group with a cover photo and description makes sure you include your group’s purpose and any policies about behavior and membership.
You can get more details on how to create a business page by clicking here.
With the power of Facebook groups for business, brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Get more details of the Facebook social group from this link.
