The ultimate goal of Facebook is to continue making connections. This is where “Facebook Graph Search” is coming in.
Whether you’re looking to connect with old friends, family, make new friends, or connect with audiences to grow your business, Facebook’s aim is to make sure these connections are made and both parties mutually benefit from these.
One of the Facebook tools that we can use to navigate these connections is Facebook graph search, which we shall be discussing as we proceed.
Facebook graph search is a search engine devised on Facebook to give answers to natural language queries from users rather than using a list of links. This tool gives users more control of the ever-expanding universe of data on Facebook.
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With the graph search, users can make searches like “my Facebook friends who live in New York” or “friends who follow Taylor Swift”, and the search will point to results that are intelligently suitable for such queries.
Facebook Graph Search | How it Works
Like is said earlier, Facebook graph search responds to natural language queries and is able to process queries that contain different aspects or features on Facebook.
This makes searching on Facebook generally more friendly by just typing what exactly you want to see without worry much about the keywords.
How to use Facebook Graph Search
Now, Facebook is a very huge network, so, if I pop on Facebook and hit the search bar looking for someone named Jonas, I might as well be looking for a needle in a haystack factory.
This is where the graph search to come in very handy. Lucky for us, the graph search can handle multi-faceted orders.
Here are some of the searches where you’ll find Facebook graph search very useful:
People Focused Search
- “People named [e.g. Matthew] who like [e.g. Pizza] and live in [Fort Bragg, North Carolina]
- “People named [e.g. Jonas] who like [software development] and work at [The App Brewery]”
- “People named [e.g. Angela] who like [Chess]”
- “Fans of [Game of Thrones] who visited [Houston, Texas]”
I think this analogy drives the message clearly enough for better understanding.
Business Focused Search
If you’re more into searches related to business, these are queries worth trying:
- “[type of business] liked by people who like [page]”
- [type of business] visited by fans of [page]”
- “[type of business] liked by people who live in [city, state] and like [something]”
- “[type of business] liked by people who like [something]”
- [type of business] visited by people who work at [company]”
Using the same analogy as that of people-related search, all you just need to do is to insert the relevant keywords inside the square brackets.
Post Focused Search
Facebook posts contain tons of data, you’ll find this particularly helpful when you’re into business on Facebook, and by studying your competitors and knowing the kind of posts that lands the biggest reactions from potential customers, you can leverage this knowledge to your advantage by using the right search queries, some of which include:
- “Posts liked by people who like [something]”
- “Posts liked by people who live in [city, state] and work at [company]”
- ” Posts liked by people who like [page]”
Facebook collects data from almost a fifth of the world’s population, making it one of the largest source of information when it comes to consumer experience and existence, and while the search engine may not be the best in the world, you surely can get a ton of useful information by entering the right query.
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