What are Facebook coupons? Before I go into the topic of what a Facebook coupon is, I will firstly tell you what a coupon is. This is because you will need to get an understanding of what a coupon is in order to get a full understanding of what a Facebook coupon is. To take us further in this article without any time-wasting, what are coupons? Coupons or a coupon is a voucher entitling the holder to a discount of a particular product. A coupon is more like a discount to a particular product. Most companies offer free coupons to their customers to reward them for their loyalty.
Facebook is a platform that is used by many businesses and not just individuals alone. Since Facebook as a social media has a huge fan base, businesses, companies, and enterprises are taking advantage of its huge potential. And guess what? Some of these businesses over time have amassed a huge fan base on the platform. With that being said, it is only right that these businesses give back something to their customers for their loyalty. I mean they deserve it if not for anything. These coupons handed out by these businesses and companies will not only help them retain old clients and customers, but it will also attract new ones.
Another thing that these coupons will help achieve is that it will help convert more leads. Therefore if you have a business front on the Facebook platform, and you haven’t handed out coupons before, I think it is high time you do so. A Facebook user, on the other hand, you should always be on the lookout as most businesses and enterprises are always rewarding their fans, followers, and customers on the platform. You just might get lucky and also benefit from a company on Facebook.
Facebook offers is a marketing feature on Facebook that lets brands promote coupons on the platform. This feature enables brands and businesses to give discounts, deals, and other forms of coupons to their customers and clients. With this feature, brands and businesses on Facebook can get more exposure and ultimately more lead on the platform and in the process resulting in improvement of revenue. As a page admin on Facebook, there are three ways or types of offers rather they can choose from and they are;
- In-store only offers.
- Online only offers.
- Combination offers.
The in-store only offers enables customers to claim their rewards via a barcode or QR code sent to their emails. They can, therefore, access it on their mobile phones or print it. The online-only offers on the other hand give customers a code and then send them to an online shop or store. Lastly, the combination offers is a combination of both online and offline campaigns. This offer enables customers to claim their rewards both ways.
How To Create A Facebook Offer
Creating a Facebook offer is easy. And you can do this on Facebook via the Facebook ads manager tool. To create a Facebook offer, follow the steps below;
- On the ads manager page, choose your traffic, conversions, or store traffic for offer ad objective.
- The section labeled offer, switch the toggle button ON.
- Select the said page you would want to create an offer ad for and then click on create offer.
- Next, you will have to set up details about your offer, such as where it can be redeemed and also set up a unique bar or QR code. This is optional though.
- Click on create.
- Select your audience, budget, and schedule, placements for your offer and click on continue.
- Choose the format you want your ad format to appear.
- Lastly, click on place order.
That’s it! You have just successfully created a Facebook offer.