Are you one of those users on Facebook that asked why Facebook advertising not working? Here is the right article for you to read. After all the stress of strategizing, copywriting, and all the hard work, the advert is ready to go.
Once you have done all the audience targeting, checked everything necessary, publish and wait for the results to be coming forth.
But unfortunately, after all the work, the advert doesn’t appear on the Facebook platform. I believe there will be questions that you will be asking yourself. Well never worry again today you will get details about why the Facebook ad is not working.
Facebook Advertising Not Working
I will like to start by telling you the reasons why the Facebook platform is not working but there is something you need to know. Not every user on the Facebook platform knows about Facebook advertising, and I want everyone to flow along with this article. So I will use this opportunity to explain the Facebook ads and what it does.
What is Facebook Ad
Now the Facebook ad also known as Facebook advertising is an effective and powerful means of managing and boosting your business or brand on the platform. Not just any platform but the Facebook platform.
This feature on Facebook helps to get more leads and loyal customers. Now advertising a product or service on the platform is a way of getting attention, sales, or traffic for your business. It is a great recommendation for both small and big businesses.
Reasons Why Advertising Is Not Working
There are lots of reasons why the Facebook ad is not working, so I will be explaining these reasons step by step. Here are some of the major reasons stated below:
The Account Spending Limit Has Been Reached
Well, each ad account has its own spending limit which you can easily put in place anytime. Now, this is done to avoid overspending for the intended total ad budget.
Photo Violates 20% of the Rule
There are many rules involved when it comes to Facebook advertising and there some that are written down but some are not. Among the rules, both written and unwritten on of the forgettable yet important is the 20%Text Rule.
With the Facebook ad, the advert must not exceed a photo to text ratio of 20%. This includes slogans, watermarks, logos and other text which may be on the photo. You can easily make use of an image with lots of text to create an Advert on Facebook.
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Advert Has Been Disapproved
Also one of the reasons why the Facebook ad is not working is because your ad might be disapproved. Once the Advert has been disapproved, then the Facebook team will send you a notification to the email address you used in registering the account. Now you can easily check your mailbox to see it or you can check your status in the Facebook Ad Manager. Here are some of the reasons why Facebook rejects your ads:
- Now the advert promotes drugs or drug-related products that are against the Facebook advertising policy.
- Also, the advert sells weapons, explosives.
- When the advert contains adult contents that are against the policies.
- Also, fake claims or how to get rich schemes.
- When it has sexually or sensational contents.
You can easily fix this by Appealing for the disapproval or make the requested changes.
Not Enough Advert Budget
When you want to advertise on Facebook make sure to set up a budget that will bring you good results. As the saying goes “the higher the money the higher the profit”, so you need to plan or have a good budget.
The Optimization Goal Is Hard To Reach
Now whatever you setup your optimization to that’s what you will get. Well, for instance, if you set it for link clicks, then it means you want to target those who are most likely to click on your links. Click your links than the others depending on their engagement with similar adverts as yours. Now to change this feature navigate to the campaign dashboard and click on the pencil icon next to the optimization field and then make the necessary changes from there.
The Adverts Are Not Very Relevant To the Audience
Now if the advert you set up is not relevant to the audience you targeted you won’t get the expected results. But you can easily solve this issue by split texting the images, refine the targeting and also making the adverts more interesting.
The Advert Is Stuck In Review
As we all know, Facebook will review the Advert to verify if the advert meets their terms of service before making it Live or Public.
These are the reasons why your Facebook Advert is not working.
Your Advert Bid is a Bit too Low
Well, this is another issue that can also affect the performance of the Facebook advert. Now when the bid is too low the advert will not function well. On the Facebook Advertising platform, there are thousands of adverts yours is competing with or against but at the same time, their bids might be less or more than yours.
Now to avoid scam or spammy ads, Facebook makes sure to disapprove and reduce the reach of the adverts they mark as low. You can avoid this by creating high quality and relevant adverts on Facebook.