Facebook Ad Budget – Where to Place Ad on Facebook and Instagram

Do you want to know how much you spend on your Facebook ad budget? Knowing the right Budget you need to create an Ad on Facebook is very important. Because it helps you to understand how much money to plan for. Facebook Ads don’t usually charge marketers too much and that’s why it is one of the best tools for social media advertising.

Facebook Ad Budget

In this guide, you would learn how to set a budget for your ad account. Picking out the right budget for your ad campaign is very critical to success. The very first setup for your ad budget and schedule process is to assign the right budget for the campaign. But first, let’s know what a budget is.

Facebook Ad Budget

Facebook Ad budget simply means the amount of money that you would like to spend on showcasing your ads. It’s also a control tool. From this tool, you can control your overall spending’s for the ad set or campaigns similar to the way abiding strategy helps to control the cost per result. Facebook Platform offers you two different budgeting options.

Daily Budget

The amount you select on this type will be used in delivering the ads every single day during the campaign. When you set up your daily budget, you are notifying Facebook to get you roughly your daily budget’s worth of the results every single day. There are some days when Facebook spots very high potential opportunities; they may spend up to 25% more than the daily budget. Once you set up the daily budget, the ad budget daily spends look like a set of curves.

Lifetime Budget

The platform will divide the total campaign budget more or less evenly across the ad campaign dates. When you set up a lifetime budget Facebook will ask you for the dates of each campaign just so they can be able to calculate the average spends for each day.

When setting up your Facebook ad budget, we recommend a daily budget and also unlimited campaign duration.

Facebook Ad Delivery Optimization

Facebook ad delivery optimization follows a simple logic which is you always optimize the delivery for the final goal. Once you are done with setting up the ad budget, you would then have to select the ad delivery optimization method you want. This optimization lets Facebook know the goal in which you are most interested in. For instance;

  • Select App install objective if you want individuals to install the app you are advertising.
  • If you want more people to convert on the site, then select the conversion objective.

Campaign Objective

The campaign objective is all about the reason you are running the Ad. It is the goal you wish to achieve with the ad. Facebook Ad Campaign includes;

  • Brand Awareness
  • Reach
  • Traffic
  • Post Engagement
  • Page Likes
  • Event Responses
  • App Installs
  • Video Views
  • Lead Generation
  • Conversions
  • Product Catalog Sales
  • Store visits

Ads Delivery

This is the last level in setting up your Facebook ads campaign. You can choose between these two;

  • Standard Ad delivery
  • Accelerated Ad delivery

Accelerated delivery is very relevant for the big advertisers on the platform with very time-sensitive campaigns

Ads Scheduling

The Facebook platform allows its advertisers to set up their own custom ad delivery schedules. Just the Facebook ads will reach out to the people on your own chosen weekdays at the time you want in a day. For your first ads on the platform make use of “Run ads all the time” and then later change it to a custom schedule.

Where to Place  Ad on Facebook

On Facebook, ads placements are simply about the platforms and networks where you want the ad to be displayed. The placement you choose has a huge effect on the costs of advertising. Ads Placements on Facebook include;

  • Desktop Newsfeed
  • Mobile Newsfeed
  • Right Hand Column
  • Instant Articles
  • In-Stream Videos
  • Suggested Videos
  • Marketplace

Where to Place Ad on Instagram

  • Feed
  • Instagram Stories

Facebook Audience Network;

  • Native, Banner, and Interstitial
  • In-Stream Videos
  • Rewarded Videos


  • Home
  • Sponsored Messages

Campaign Bidding

On the Facebook advertising platform, there are lots of people you are competing within the business market with each ad try to reach and be the best. Ad bidding works on an auction basis. There are two types of Facebook ad bidding, they include Manual and Automatic bidding.

If you are in the advertising world for the first time using Automatic bidding is the best for you. You can choose to use manual bidding if you know how much the result you would get is worth to you.


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