Bob Iger returns to Disney as CEO after 2 years away. After retiring for two years now, Bob has now been reinstated as the CEO of the Mouse House.
Bob Iger Returns To Disney as CEO after 2 Years Away
Once again, Bob Iger is the chief executive officer of the Walt Disney Company.
Disney made the announcement on Sunday that Iger has now taken over as the CEO of the company from Bob Chapek who has just stepped down from the position with immediate effect.
“We thank Bob Chapek for his service to Disney over his long career, including navigating the company through the unprecedented challenges of the pandemic,” chairman of the board, Susan Arnold said. “The Board has concluded that as Disney embarks on an increasingly complex period of industry transformation, Bob Iger is uniquely situated to lead the Company through this pivotal period.”
Bon became the CEO of Disney back in 2005 and went on to hold on to the position for 15 good years. H however retired in February 2020 although he continued to serve in the company as executive chairman until December 2021, and was then succeeded by then head of parks Chapek who is a veteran who had spent close to three decades at the company.
The Return of Iger As CEO Appears To a Temporary Two-Year Deal and Agreement
Iger “has agreed to serve as Disney’s CEO for two years, with a mandate from the Board to set the strategic direction for renewed growth and to work closely with the Board in developing a successor to lead the Company at the completion of his term,” the board announced.
Iger’s Reaction to the Appointment
“I am extremely optimistic for the future of this great company and thrilled to be asked by the Board to return as its CEO,” Iger in a statement said.
“Disney and its incomparable brands and franchises hold a special place in the hearts of so many people around the globe — most especially in the hearts of our employees, whose dedication to this company and its mission is an inspiration. I am deeply honored to be asked to again lead this remarkable team, with a clear mission focused on creative excellence to inspire generations through unrivaled, bold storytelling.”
Iger’s Previous Stint as CEO of Disney
The previous 15-year stint of Iger as CEO asides from the launching of the streaming service Disney Plus was marked by the acquisition of Pixar for $7.4 billion, the $4 billion acquisition of Marvel, and also the $4 billion buy of Star wars studio Lucasfilm. In 2019, Time named Iger as the Businessperson of the year.
Chapek Reign As CEO Was Dinted With Controversies
The two years of Chapek on the other hand were dinted with controversies. And at the end of 2021, over 80,000 people had signed a petition seeking the removal of Chapek as CEO. A host of issues affected Disneyland, ranging from app service outages to rising prices. Chapek in March even received backlash from employees of Disney for not condemning an anti-LGBTQ bill in Florida immediately.