What to Sell on Valentine’s Day 2023

What to sell on Valentine’s Day 2023 – The love season is upon us and there is a lot to expect this month. A lot of people might be preparing for this day already, mostly those who are in love.

What to Sell on Valentine’s Day 2023

Valentine’s Day is not far again, and most shippers will take much pain to examine the items they can sell this Valentine’s.

What to Sell on Valentine’s Day 2023

However, that is why this article is here. We have prepared a list of Valentine’s Day stuff to see. Almost all the stuff listed below are products to make your Sale on V-Day.

Hurry, take steps ahead of your competitor with these top-winning V-Day products. In addition to moving mountains, love can increase your sales during this month of hearts. Here are some unflinching facts.

Most Popular Valentine’s Day Gifts As per Record

Let’s see some of the most popular V-Day gifts in the United States that you can consider selling in your store this 2023 V-sales

With this list showing Statista, it will help decide what to sell on V-Day in 2023:

  • Flowers -32%
  • Greeting cards – 33%
  • Candy/sweets – 44%
  • Wine – 14%
  • Gift cards – 13%
  • Clothing/shoes – 8%
  • Perfume/cologne – 8%
  • Lingerie/underwear/pajamas – 7%
  • Romantic trip – 5%
  • Sex toys – 5%
  • Cosmetics/beauty products – 4%

Top Spending on Valentine’s Gifts in 2022

This is a quick note to remind you of the top-selling gift list in 2022 according to the National Retail Federation (NRF). Here are the top spending Valentine’s Day products:

  • jewelry ($6.2 billion of all spending) tops the list of the most spent by category for Valentine’s Day gifts;
  • Evening outing ($4.3 billion)
  • Clothing ($2.9 billion)
  • Flowers ($2.3 billion);
  • candy ($2.3 billion);
  • gift cards ($2.3 billion);
  • greeting cards ($1 billion).

Jewelry takes the lead due to the price because one piece of jewelry could be equivalent to 10 candies.

Other Things to Sell on Valentine’s Day

With our research, we have come up with other things to sell on V-Day to boost your sales.


A lot of US adults wished to receive chocolate and sweets on this occasion. However, chocolate has represented the symbol of love for couples worldwide. Plus, it is widely believed that chocolate presents deep love, passion, and affection, making it the perfect V-day gift for everyone.



You ought to know by now that flowers are a symbol of love. so, it is among the top gift to sell on V-day. There are stylish luxurious bouquets of roses to sell that will bring lovers to patronize you.

They receive full attention worldwide around Valentine’s time. generally, a lot of people prefer to order fresh flowers and plants as gifts for valentines. So, try mixing things up with a DIY flower kit.



Perfumes are one of the winning valentine’s items on the list.  However, you can get bright floral fragrances like rose, jasmine, and lily of the valley, gardenia. Plus, fresh fragrances like raspberries, green mandarin, citruses, and orange blossoms.

You can as well promote classically romantic notes for lovers this season with aromatic fragrance. Like fresh roses, lemons, and honeycombs.



This is one of the top-selling items online, so you can get this on your list. There are men’s and women’s jewelry, you can get jewelry like earrings, necklaces, bracelets, and other items.


Trending Out Wear

V-day has its colors, but different styles of clothes. So, there are red and white trending outfits that can attract customers to your store. However, it ranges in different sizes, and designs but the same colors. Some have different colors but are fit for V-event.


Best Valentine’s Day Gifts for Her 2023

Do you wish to sell a V-day gift here, you can consider our top pick below:

Gift her Jewelry

There are different jewelry items you can surprise your baby girls with this Valentine’s. Some of them include:

  • Print-on-demand engraved jewelry
  • Hoop earrings
  • Chain bracelets
  • Chokers
  • Pendant and personalized necklaces
  • Lucky charms

However, Jewelry has been associated with romance, as its natural long-lasting characteristic represents eternal love.

Lingerie Wear

Talking about the hottest gift currently in Valentine’s, Lingerie is number one for women as a gift. Lingerie includes undergarments, lightweight robes, sleepwear, etc. However, you will find this trending lingerie item on Amazon:

  • Pajamas sets
  • Lingerie’s Corsets
  • Transparent robes
  • Sexy bandage body laces etc.

Getting lingerie for your girlfriend means an intimate and desired feeling for couples.

Beauty & skincare products

Getting her chocolate and flowers are cool gifts for Valentine, but beauty and makeup are something that no girl can give up on. However, choosing beauty items is not easy mostly for men who use one skincare.

So, you can get something like:

  • Coconut oil for all skin types
  • Body wash, scrub, & body moisturizer
  • Hand wash & gel
  • Body mist
  • Hair mask
  • Shampoo & conditioner

These beauty products are must-haves for every lady, so make sure you have them in your store for more sales.

Best Valentine’s Day Gifts for Him

Here are items you can get your boyfriend on lover’s day:

Tech Devices

14% of females in the US plan buying electronics for their boyfriends on V-day in the past year. Tech devices are a cool gift to give your date, some of these gifts include:

  • Bluetooth and smart speakers
  • USB-C power adapters
  • watch accessories
  • laptop batteries
  • computer mice
  • phone mounts
  • selfie sticks
  • wireless charging stations
  • headphones and earbuds
  • and gaming devices.

You can make your choice from the list above and surprise your date with it. however, you can shop for these items at Amazon and get instant delivery.


Sport Products

Besides chocolate, sports items are undoubtedly the hobby products many boys wish to receive as Valentine’s Day gifts. So, gifting them sports products will be great. Some of the sports items include:

  • Cycling water bottles
  • Bike lock
  • Gloves
  • Helmets
  • Gym bags
  • Balance boards
  • and running pouches

Personalized Gifts

Some of the top personalized gifts to surprise your day with include:

  • Custom portrait and couple of prints
  • Customized calendar with photos
  • Man bobbleheads
  • Valentine’s night light
  • Personalized song plaque stand
  • Engraved watch/keychain/wallet

However, you can add a layer of uniqueness to items at your shoplift store.

Tips to Leverage Your Valentine’s Day Sales This Year

Val Color can be used to decorate your store.

Most customers don’t remember V-Day is coming until it is announced. So, decorate your store and leave a note wishing them a Merry Christmas. Furthermore, you can design your store to appear on social networking sites to evoke a sense of the upcoming holiday season.

Valentine’s Day Gifts for Guides

Make sure you prepare a gift guide for Valentine’s Day. So you can reduce the stress of the holiday for your buyers by crafting a themed gift guide. However, you can categorize them according to gender, age, or relationship.

Upgrade your packaging

Don’t just do one design; package different gifts and place them out as samples to attract customers. Also, make sure the gifts are sold at an affordable rate to win over more customers.

Make your style simple and convenient.

Offer gift wrapping with a personalized message, including fast delivery options, highlight digital gift cards, and also offer pre-packaged gift baskets ready to be gifted.

Create a sense of urgency.

Make sure you provide prompt delivery to your customers once they arrive so that they can trust you in that regard. One way to do that is to set delivery deadlines on your website or in your email marketing.


You can start preparing for Valentine’s Day so you can be ahead of your competitors. Exploiting the consumer rush to buy Valentine’s Day gifts requires insights and experiences to make a striking difference.

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