Roku’s Cheapest Streaming Box Is This $15 Black Friday Special for Walmart. It’s amazing as everyone is keying into black Friday, the long-awaited day of the year, which includes Roku. Ever since it appeared as the original Netflix streaming box, Roku has delivered internet video via box, stick, or embedded TV software.
However, for Black Friday this year, Roku is releasing its cheapest device that I can remember seeing, the $15 Roku LE Streaming Player.
It’s a 1080p-only box that does exactly what you’d expect from a Roku player, but it will only be available from Walmart.com today and in Walmart stores on the 26th.
Although there are no detailed specs, it’s the same box Roku offered last year on Black Friday for $17, which has been selling at Walmart for $30 or so ever since as the Roku SE.
Roku’s Cheapest Streaming Box Is This $15 Black Friday Special for Walmart
For Roku and Walmart, it doesn’t really matter where this box came from. Walmart gets a cheap box to promote its Black Friday sales online and in stores.
Roku, meanwhile, double dips by using the attention to highlight holiday discounts on more expensive and more capable hardware in its lineup, and it inducts a few more of the users that provide, on average, $40 per month in revenue from advertising, commissions, and data.
Discounts for Roku Streaming Sticks and Streambar
The Roku Streambar is available for a low price as there is also a discount (Amazon, Best Buy, Walmart), a $50 discount from its usual price, and the same goes for a $15 Streaming Stick+ discount that brings its price to $29.99 (Amazon, Best Buy, Walmart). All of these prices are in place until December 4th.