Do you want to know more about the Marketing platform? The concept of marketing has changed a lot in recent years, the financial industry is changing and technology has taken over marketing by storm, and if you work in this respect, it is pertinent that you keep up with the pace. In this article, we will be discussing various marketing platforms available and their importance to us as marketers.
The current trend of marketing for the last five years is digital marketing, and it is very important for every online marketer in today’s generation. A digital marketing platform can be described as a solution that supports a variety of features and functions within the scope of marketing over the internet. These marketing platforms enable a wider range of functions APIs, partnerships with other applications or data sources, and integrations.
What is Digital Marketing? This refers to any marketing initiative that utilizes online media and the internet through connected devices such as computers, mobile phones, or the Internet of Things. Digital marketing platform initiatives are pivoted around distributing a brand message through social media, search engines, emails, websites, and applications.
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Marketing platforms | Why Digital Marketing is very Important
The digital marketing platform is by far surpassing the traditional marketing system since 2019, and this is attributed to the fact that customers and consumers alike are increasingly found online. With advancements in technology such as Artificial Intelligence and Machine learning, marketers are better armed with marketing technology needed to reach out to a larger audience on digital devices at the right moment.
This, however, doesn’t mean the offline channels should be totally forgotten because the best way to meet consumer needs is to be efficient on both the offline and online channels.
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Marketing Platforms | Types of Digital Marketing
There are various ways to connect with consumers on the internet. Some of the ways you can engage your prospective clients to include the following:
Social Media Marketing Platforms
Today, many consumers are highly reliant on social media platforms such as Facebook, Instagram, Snapchat, and LinkedIn, which is it is very essential that brands are active across these social media platforms. These social media platforms are important to promote ads and products to engage customers across them.
This kind of marketing campaign allows organizations to stay connected with customers and prospects by sending them customized newsletters or offers based on past shopping history or brand engagements. Almost 60% of customers claim that email plays a major role in their purchase decisions.
Content Marketing | Marketing Platform
This allows marketing teams to be proactive in answering consumers’ questions. Marketing teams create content such as videos and other assets to answer questions or to provide context to consumers throughout three major stages of the buyer’s journey which include:
- The awareness stage
- The consideration stage
- The decision stage
Search Engine Optimization (SEO) Marketing | Marketing Platform
Search engine optimization kind of works hands in hand with Content Marketing. This kind works by using Google Marketing tools to enable your site show up on one of the first three results that appear on the Google result page, and this is done by ensuring the technical elements are in place to enable search engine crawlers to easily detect and index content and for optimizing content for user experience.
Other marketing platforms include Pay-Per-Click, Affiliate Marketing, and Influencer Marketing. With the right marketing platform, you can gain a better understanding of what your client wants across all platforms.