Importance of Television in Communication

How can television be used in communication well, it can be used in many ways. It can be used to inform, entertain and even promote.  And ever since President Franklin D. Roosevelt first opened the world’s fair back in 1939 in New York, television has become one of the primary mediums of communication.

Importance of Television in Communication

Importance of Television in Communication

Since its inception, television offerings have however been segmented. First, it was cable TV, and then later came internet-based TV. A typical American household and family spend various hours in front of the TV.

Below are some of the ways in which television can be used in communication;


TVs significantly have transformed politics in regards to helping shape the outcome of political campaigns and even elections. It is in the record that the 1960 presidential election between John F. Kennedy and Richard Nixon may have been the very first modern political campaign in which voters were influenced by television.

In a September 1960 debate, before 70 million watchers, Nixon didn’t wear cosmetics and seemed to perspire, while Kennedy was ready and agreeable. It was viewed as a defining moment in Kennedy’s inevitable political race triumph.

Candidates contribute intensely on TV as the best medium to speak with electors or voters. Political promoting on TV consumes somewhere in the range of 50 and 75 percent of public competitors’ complete political spending, as per the Museum of Broadcast Communications.


Television is one of the most influential means of advertising in reaching out to customers according to a report on March 11 by Deloitte’s “state of media democracy”.  Whopping 86 percent of Americans interviewed said that their purchasing decisions were mostly impacted by television advertising.

By correlation, 50% said magazine promoting was compelling, 47% said web-based publicizing, 44% said paper publicizing, 32% said radio publicizing and 13 percent said bulletins and open-air promoting.

Alleged “generation Xers,” which were those aged 27 through 43 at the time of the survey, were most impacted by TV promoting of all age groups, with 86% saying they focused on TV advertisements. 82% of “lading Millennia’s” – – ages 21 through 26 – – and 82 percent of “Boomers” – – ages 44 through 62 – – said TV advertisements were powerful, contrasted with 80% of “training Millenials” – – ages 14 through 20 – – and 80 percent of “matures” – – ages 63 through 75.


Television is a top means of getting news for most of the American population and this is according to a report by the Pew Research Center in “People and the Press” back in August 2008. Generally, 52% of people interviewed claimed that their source for news was local TV news alongside 39 percent also claiming cable TV news.

By contrast, 35% said radio news, and 34% on the other hand said newspapers. Lastly, 37% of the interviewed said that online news was a major source of their news.

Response to Tragedy

Dramatic pictures on TV can likewise fill in as an impetus to shape public assessment. For instance, following the 1989 Exxon Valdez oil slick in Prince William Sound in Alaska, broad news inclusion of the ecological effect aroused public assessment against the Exxon Shipping Co., with a jury granting $5 billion in corrective harms to offended parties who sued Exxon – – later decreased to $2.5 billion by another adjudicator.

And similarly, the coverage of the 1993 flooding in the Midwest led to widespread relief efforts in helping people who were made homeless or who has lost possessions in accordance to the museum of broadcast communications.


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