How to Create an Amazon Storefront

You may display your brand and items in a dedicated storefront on Amazon’s platform by setting up an Amazon Storefront. Customers receive a branded shopping experience from it, and you may curate and personalize your product selection.

How to Create an Amazon Storefront

How to Create an Amazon Storefront

Here is the step-by-step guide on how to create an Amazon storefront:

  • Meet the Eligibility conditions: You must satisfy certain eligibility conditions in order to open an Amazon Storefront. Typically, you need to have an active Amazon Seller Central account and be a registered brand owner or professional seller on Amazon.
  • Sign in to Seller Central by going to the Seller Central website ( and entering your registered login information.
  • To access the stores, go to the “Stores” tab in the top menu after logging in. It’s conceivable that your account is ineligible for building a shop if you don’t see the “Stores” tab.
  • Create a store by selecting “Manage Stores” from the “Stores” page. Tap the “Create Store” button on the following page.
  • Select a Template: There are many different Store templates available on Amazon. Choose a template that complements your brand and the layout you want.
  • Customize Your Storefront: You can start customizing your Storefront after choosing a template. To reflect your brand, add your brand logo, pick a color scheme, and make a header image. For the purpose of organizing and showcasing your product offerings, you can also construct several sections and subpages.
  • Add Products: You can include items from your current Amazon inventory in your Storefront. Select the items you want to showcase in your storefront and group them into the appropriate categories.
  • Customize Sections: You can add your own header photo, text, and product choices to each area of your storefront. Set up your sections to make shopping enjoyable and appealing to the eye.
  • When you’ve finished customizing your storefront, use the preview feature to see how it will look to visitors. To make your Storefront live on Amazon, make any necessary edits and then click the “Publish” button.
  • Promote Your Storefront: After creating your Storefront, you may spread the word about it by providing your audience with the Storefront URL, including it in the marketing materials for your company, or using Amazon’s advertising choices to increase traffic to your Storefront.

Frequently Asked Questions

Is Anyone able to create an Amazon storefront?

Who Is Eligible to Open an Amazon Storefront? Anyone who sells on Amazon can use an Amazon Storefront, but first, they must complete their Brand Registry, which requires applicants to have a registered trademark. This is what? Your store will then be reviewed and approved by Amazon, usually within 72 hours.

How can I set up a storefront on Amazon?

How can I set up a storefront on Amazon? To access the Amazon Stores builder in Seller Central and create an Amazon storefront, enroll in Brand Registry and sign up for a Professional selling plan: Go to “Create Store” and choose a template for the storefront based on your preferences. Add pages in “Store Builder” by going there.

Is verification necessary to have an Amazon Storefront?

Amazon requires sellers to submit two types of documentation to the Seller Identification Verification (SIV) procedure in order to sell in the North American marketplaces (the United States, Canada, and Mexico).

Are you compensated through Amazon Storefront?

Customers may choose to see shoppable information and product recommendations you post to your Amazon storefront when they search for and browse products on Amazon. If your material is chosen, you will receive onsite rates when readers click it and then complete an eligible transaction.

How can I tell whether I have a storefront on Amazon?

The quickest approach to determine whether you have an Amazon Storefront or whether you want to look at competitors is to click on the brand name that is listed beneath the title on the product detail page. It will display the specially created Storefront for that brand’s products if the company has an Amazon Storefront.


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