In this article, we will be discussing how Apple changes may significantly limit your marketing efforts. Last year, in June, at the annual Worldwide Developers Conference (WWDC), Apple made announcements on product and policy changes that will affect data sharing across IOS operating system. This new change, however, plays a role in affecting your marketing efforts.
In our humble opinion. We believe that free, ad-supported businesses have played a vital role in the growth of the internet. And also that it’s even possible that user privacy and personalized ads can coexist. Facebook hereby warns businesses ahead of this new announcement on the IOS 14 update. And how these Apple changes may significantly hurt ads and limit your marketing efforts.
How Apple Changes May Significantly Limit Your Marketing Efforts
One of the biggest issues small businesses will face is the impact of personalized ads. These changes proposed by Apple will limit your ability to reach and engage with audiences on mobile devices across the web. They will affect your ability to control who sees your ads. And make decisions about your advertising budgets. And with time, as these changes tend to take effect, you may begin to see an overall decrease in your ad performance and personalization. This will inevitably lead to an increase in cost per action.
Some of the ways in which these Apple changes will limit your marketing efforts include the following:
- Measure and report on conversation from certain customers
- Predict and optimize cost per action over time and efficiently allocate budgets.
- Ensure that your ads are delivered to the most relevant audiences at the right frequency only,
- Efficiently deliver ads to people based on their engagements with your business.
- Accurately attribute application installs to only users of IOS 14 and later.
These changes in policy will definitely have a negative toll on small businesses. And make it much harder for them to reach their target audience. This will then limit their growth and ability to compete with bigger companies in the industry.
Facebook studies show that when running ads on the Facebook family of apps to drive sales on their websites. Small businesses saw a significant cut of over 60% of their sales on average. This is for every dollar they spent when they were unable to use their own data to reach customers on the Network.
Facebook completely disagree with Apple’s approach. Yet they are left with little or no choice but to show Apple’s prompt. Otherwise, they will block Facebook from the App Store. This would only end up causing more damage to the businesses and users that rely on the giant social network. The risk actually not worth taking. Especially considering the millions of businesses out there that rely on Facebook to grow.
Facebook pledges to continually support every business under their platforms. And do their best to introduce new ad features and solutions that will outweigh the limitations caused by these new changes.
More Related Posts
- Facebook Ads on Black Friday – Black Friday Facebook Ads | How to Run…
- Facebook Ads Library: How to See Your Competitors Ads On Facebook | How…
- How to Create Facebook Ads for Amazon Product Launches
- Direct Your Facebook Ads to Amazon and Know Your Conversion Rate
- 3 Ways to Leverage Facebook Ads for Amazon Sellers