When you want to run Facebook Ads, there are lots of Facebook Ads Options you would choose from. It is advisable for you to select the best ad option for your Facebook Ads. Facebook Ads options could be the ad format or the objective you for the ad.
The social network, Facebook is a great tool for running ads to generate more sales, get traffic, and awareness for your business. Facebook is very simple to set up with the right tips and aim in mind. As far, Facebook has over 2.2 billion active users, making it easy for you to reach the ideal client you want for the business.
Facebook Ads Options
To achieve success with Facebook Ads, you would need to select the right options for the ad. Facebook Ads Options include the format, placement, objective, and targeting. To use Facebook to create Facebook Ads, you would need to have a Facebook profile.
Ads formats Options
On Facebook, there are different ads format you can choose from to make your ad. The Facebook Ad formats include;
- Photo Ads.
- Video Ads.
- Carousel Ads
- Collection Ads
- Slideshow Ads
- Lead Ads.
- Dynamic Ads
- Messenger Ads
- Instant Experience ad.
- Link Ads.
- Canvas Ads.
The above are some ad options you can select from create and set up your Advert on Facebook.
Ads Objective
There are different objectives to choose from for your Ads. Each objective you select has its own uniqueness and goal. Ad objective options are;
- Brand Awareness.
- Reach.
- Traffic.
- Engagement.
- App installs.
- Video Views.
- Lead generation.
- Product Catalog sales.
- Messages.
- Conversions.
- Store Visits.
The above is the objective you can select from to make your ad.
Placement Options
You are the choice of choosing the places you want the Ad to appear. The placement you select for the ad is the places it will be displayed for people to see and interact with it. The placement options are;
Facebook:
- Feed.
- Instant Articles.
- In-Stream Videos.
- Right Column.
- Marketplace.
- Stories.
Instagram:
- Feed.
- Stories.
Audience Network:
- Native, Banner, and Interstitial.
- In-Stream Videos.
- Rewarded Videos.
Messenger:
- Inbox.
- Sponsored Messages.
The placement you choose is the destination the Ad would head to.
Facebook Ad Targeting Options
There is a large amount of targeting options with ads that help businesses get their advert to the right people for it to be effective. The targeting options are;
Demographics
Such as;
- Age (18 and above).
- Language.
- Gender.
- Relationship.
- Education.
- Work.
- Location.
Interests
Such as;
- Entertainment.
- Business and industry.
- Family and relationship.
- Fitness and wellness.
- Food and drinks.
- Hobbies and activities.
- Sports and outdoors.
- Technology.
Life Events
Such as;
- Birthdays.
- Relationships.
- Family.
- Professional.
- Home and Living.
Lifestyle and Financial
Such as;
- Net Worth.
- Travel.
- Seasonal and Events.
- Expats.
- Residential Profiles.
Connections
Such as;
- App Users.
- Events.
- Facebook page visitors.
Behavior
Such as;
- Automotive.
- Business to Business.
- Charitable donations.
- Digital Activities.
- Mobile Device user.
- Purchase behavior.
Retarget Ads
Such as;
- Site Visitors.
- Email Lists.
- Phone Numbers.
- Facebook User IDs.
- Video Views.
When running Facebook Ads, these are the Ad options you would look at. Choose wisely the one you want for the ad you want to create.
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