Hey there, looking for Essential for B2B Social Media Marketing Tips and Tools? Social media exposure has become a need for businesses to promote their product and service. Social media marketing ensures business growth and success both in B2B and B2C business. But when it comes to focusing the marketing efforts – SEO experts focus more on the B2C sector.
As a result, most B2B companies rely on traditional marketing methods. But, the good news is – an increasing number of B2B companies are seeking digital marketing services for marketing their brand on social media. Do you have a social media strategy in place for your B2B business?
What Is B2B Social Media Marketing?
The business-to-business (B2B) model uses different social media channels to market products and services. The B2B marketing experts need to take a strategic approach to reach the right target market as they nurture relationships that reach large purchase agreements.
In addition, the social channels can have their place in the marketing strategy, but the balance will look different. The approach that social media marketing experts have for consumer-focused plans is different compared to a business one. Besides, the right engagement plays the main role in B2B marketing efforts.
Rightfully, B2B companies should allocate 2% to 5% of the budget for marketing. The brands should spend 14% of their marketing budget on social media. Moreover, Social media is the top platform for B2B, with 89% of tools dedicated to the purpose.
Essential Tips and Tools for B2B Social Media Marketing
Plan A Strategy Based On Business Objectives
Business objectives for B2B companies should focus on long-term goals. The three main areas to focus on are – Brand awareness, Credibility, and Educating the audience. All three goals contribute to lead generation.
Also, it is not a surprise that most B2B marketing experts focus more on content marketing to reach audiences, leads, and subscribers.
Identify The Right Opportunities
A great B2B marketing strategy lies in the right opportunity. You can develop a strategy based on the SWOT framework – strength, weakness, opportunities, and threats. Besides this, you can try social listening to know what the audiences want.
Use The Right Social Platforms
You should start where your customers are. For this, you will need to dive into audience research and demographics. Almost 96% of B2B marketing experts use LinkedIn as its most popular organic marketing platform.
Moreover, for paid posts – LinkedIn again tops the rank after Facebook and Twitter. Separate social media channels are relevant to different market segments. And, depending on the business type – you may want to consider a customer service account or a new channel.
Find Interesting Ways To Connect
The way you connect through social media will lead to long-term business growth. Sure, you can share all the technical information and new product details from time to time, but it shouldn’t be the only focus of your social media account.
It is vital to provide content and resources that delight them in some way – this includes different trends, strategies, and how-to information. One simple way to break the monotony of your content is by getting your employees involved.
Through positive employee stories – you can connect to the right people. Besides, this will give your social media a brand voice and personal touch. Also, incorporate a video strategy to boost your engagement level.
Measure Your Efforts
It is important to measure your marketing efforts, and almost 94% of successful B2B marketers measure their efforts and performance. If you don’t measure the efforts – how will you know about the performance and metrics?
Besides the metrics – you can focus on engagement, response time, conversions, and sales, which will help you achieve a benchmark. Don’t forget to measure important barometers such as – customer ratings and return on investment.
Best B2B Social Media Tools
Brandwatch gives you a complete insight into your marketing conversations with more than 90 million online sources. With the tool – you can track mentions, competitors, and customer sentiments. Once you know about the insights of your strategy, use it to improvise your business decisions. In addition, it can also help you with decisions of product development.
Google Analytics is the most popular tool for measuring the insights of a website. With the tool – you can get a complete picture of your B2B marketing efforts. Moreover, it lets you track where the visitors come from, and the activity when they visit your website.
With the right insights, you can adjust your marketing strategy and drive more sales. The tool will help you make improvements in your B2B marketing business strategy. The best part about the tool is – you can use it free if you have a Gmail account. Apart from Google Analytics, Google also offers more tools to measure insights.
For most B2B content marketers, social media publishing and analytics tools are most commonly used for insights. Hootsuite is one such tool that you can use to measure your marketing strategies.
The main feature of the tool is – multiple account management. Multiple users can manage multiple accounts with Hootsuite. The tool lets you track customer queries with messages so that the right person on the team can respond in time.
Besides, the dashboard of Hootsuite makes it easier for you to analyze social media performance. The content library of the tool lets you store the pre-approved content and assets, which is again essential for B2B marketers.
You can integrate Salesforce with Hootsuite, which allows you to get details on social insights. It gives an insight into customer profiles and prospects. In addition, the tool lets you build a strong relationship with purchasers. And, it lets you qualify the leads through the leads scoring model.
Sparkcentral is another popular tool by Hootsuite that lets you manage customer service through WhatsApp, social accounts, Live chat, and SMS. Moreover, with the text feature, you can have the complete context of contact through support channels.
With the feature, you will have updated information, and you can provide them with accurate answers. And, this will help customers coming back when it’s time to renew their contract.
Social media engagement helps businesses connect through customer segments. Social media marketing can help Enterprises nurture sales prospects and take full advantage of customers’ purchase intent. B2B social media marketing will benefit businesses in the long term.