Several digital marketing agencies have erupted over the years in Los Angeles. Some of these agencies are at the top of their game and others are not as effective. With Los Angeles as the commercial center of Southern California, the Digital Marketing Agencies being set up are striving to meet up with the growing demand for marketing.
Digital Marketing is just like the traditional ways of marketing but it is being done online. We might as well call it internet marketing.
Digital Marketing Agencies in Los Angeles
Now, the report shows that Digital Marketing has vastly taken over traditional marketing. Digital Marketing portrays a wide range of online marketing. Digital marketing helps increase the online presence of any business, combines online profiles and platforms of a business, and also performs market research for business too. These are the major goals of Digital Marketing.
Roles of a Digital Marketing Agency
A Digital Marketing Agency is a company that deals with the online marketing of a business, service, or product. The Role of a Digital Marketing Agency is that of a typical marketer. Although the services offered by a Digital Marketing agency may not all be needed by every business, they are as follows;
- Online Branding
- Placement of Online Ads.
- Website Design.
- Content Optimization.
- Social Media Marketing.
- Mobile Integration and Marketing.
- App Development.
- Email Marketing.
- Website Optimization.
- Search Engine Marketing.
- Content Curation.
- Cross-platform marketing.
- Reporting the ROI of Digital Tactics and Strategies.
These are amongst the several Roles of a Digital Marketing Agency. All these roles are grouped under the umbrella of the three major goals of Digital Marketing. All these roles help actualize the goals.
Digital Marketing Companies in Los Angeles
For a business engaging using Digital Marketing, there is what is called outside and in-house Digital Marketing. Outside Digital Marketing, means employing the services of a Digital Marketing Agency to help with the online marketing of a business. In in-house digital marketing, online marketing is done by self without employing the services of a Digital Marketing Agency. Some companies combine both services.
They employ the services of a Digital Marketing Agency to design a website but make the daily updates pages, contents, and blog posts. As much as the outside company is competent, no one knows your company and brand better than you do.
So, to avoid being misinterpreted by an agency and even giving out incorrect information about your brand, in-house marketing is also recommended. It always wise to review what the outside marketing agency creates and distributes.
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Advantages of In-house Digital Marketing
There are so many advantages that benefitted from in-house digital marketing. The advantages we would talk about here are those that benefitted from combining the outside Digital Marketing. So, here we go with the Advantages of In-house Digital Marketing.
- Help cut costs on employing the services of an outside company.
- Double checks to avoid the distribution of inaccurate information of your brand.
- Help with the guidance of marketing themes and materials that best represent your brand.
- Be in charge of updates of pages, contents, and blog posts.
- Management of distribution of email marketing contents.
- Being in charge of posting professional videos made by the outside company on your social media, websites, and online profiles.
With these few advantages, you now know the extent to which you might not need the services of an outside company. This would cut down your cost, especially for some businesses that cannot fully afford the services of an outside company.
List of Digital Marketing Agencies in Los Angeles
Now having learned about Digital Marketing, and knowing what the agencies are about, let us now return our focus to the List of Digital Marketing Agencies in Los Angeles. The agencies there are pretty competitive and very creative in order to meet up with the city’s ever-growing commerce.
This guide will take you through a list of some of the top Digital Marketing Agencies situated in Los Angeles.
XPromos Marketing Mastery
It was founded in 1989 and has its headquarters in Lagana Hills, California. Specializing in marketing strategy, event, and direct marketing for clients, they focus on consumer products and manufacturing industries and have worked for Intel, MOEN.
Tinuiti (formerly Elite SEM)
Founded in 2004, they have their headquarters in New York. They specialize in media planning and buying, SEO, and conversion optimization. They also had clients like Tommy Bahama and Esty.
DASH TWO
DASH TWO has its headquarters in Culver City, California. They offer services in advertising, conversion optimization, and digital strategy needs.
Sachs Marketing Group
Based in Westlake Village, California, they were founded in 2010. They offer services in SEO, web design, and social media marketing. They have worked for IMI Data Search, Golden Meadows Retrievers.
Hero Digital
With their headquarters in San Francisco, they were founded in 2004. They provide web development, web design, SEO, content marketing and have worked with Aramark, Sephora, and Salesforce.
Websites Depot Inc.
Based in Los Angeles, they were founded in 2006. They provide services in web design, PPC, and SEO. They have worked with Implants, Progressive, and Kelly Williams.
Kobe Digital
They are a programmatic marketing agency based in Los Angeles. Also, they were founded in 2016 and offer services in web design, SEO, and PPC. They have worked for “Fox Rent A Car”.
SINGLE GRAIN
They are a full-service digital marketing agency based in Los Angeles. Also, they offer services in SEO, PPC, digital services, and conversion optimization. They have provided services for Yahoo, Uber, Amazon, and Sony Pictures.
Column Five
They are a creative agency founded in 2009. Also, they are based in Irvine, California and are specialized in public relations, content marketing, video production services for clients in advertising and public relations.
Metric Theory
Based in San Francisco, they are founded in 2012. They specialize in digital strategy, social media marketing, mobile marketing, conversion optimization, and PPC.
Directive
They have their headquarters in Irvine. Also called Directive Consulting, they are a search marketing agency specializing in SEO, PCC, social media across industries, and content marketing. They have worked with clients like Samsung, Cisco, WestRock and were founded in 2014.
