Creative Marketing Ideas for Black Friday Marketing. The peak of the shopping season normally comes up towards the end of the year during the Black Friday and Cyber Monday celebrations. It is a time to look forward to because of the massive profits that are realized each year by various businesses.
How Black Friday Sales Started
Black Friday started at a time when American businesses (especially retailers) started realizing real profits. So many businesses realized that real profits can be realized even when discounts were offered, so, they decided to take advantage of it. Everyone offered their own discounts as no single business wanted to be left behind.
Now in the U.S., Black Friday is regarded as a compulsory sales day that marks the beginning of the shopping season for the winter holidays. Companies provide their largest sales of the year and no one can afford to miss out on such shopping opportunities.
Black Friday Marketing
Black Friday marketing is a sales campaign targeted specifically at consumers looking for Black Friday deals or bargains. With a good campaign, your business can yield its highest revenue of the year. A good campaign should combine organic, paid, social media, influencer marketing, and even TV and billboard ads.
Black Friday Marketing Ideas to Make Your Offer Irresistible
Given below are the top inspirational Black Friday promotional ideas that you can try out this year. Around half of all shoppers will be looking for Black Friday deals and it will be of great benefit not to miss out on the massive opportunity to sell.
The ideas given below will help you grab the attention of your prospective buyers during Black Friday and overall lead to more sales.
Extend your Sales From Black Friday to Cyber Monday
Cyber Monday is another day shoppers look forward to for the best deals and discounts. Taking advantage of the four-day period between Black Friday and Cyber Monday will give buyers the opportunity to go for any deal they would have missed out on and will give them more time to make up their minds.
Create a Sneak Peak
You can do this by showcasing some of the leading products that will be on sale ahead of time together with their details and discounts. You can use a teaser video or a Gif but keep this in the concept of Black Friday. This action will make the consumers aware of your deal in time and enable them to prepare to take the opportunity.
Ways to Promote Your Sneak Peak
- Use your email list
- Add it to your newsletter
- Publish a youtube video about it
- Add it to a link in your email signature
- Promote it on social media
- Add pop-ups on your website
- Create search and display ads
- Create a radio commercial about it
- Use billboard ads
Create A Discount For Early Birds
Studies have shown that people make decisions and take more risks when an element of scarcity has been added. You can use words or phrases like ‘limited‘ or ‘almost sold out in your campaigns. This offer can be publicized enough to serve as a sales ‘hook‘ or ‘channel‘ for the rest of your offers.
Create a Facebook Black Friday Exclusive Post
This strategy will work best on platforms like Facebook and Instagram. Such a post should contain a showcase of your featured products on sale for the shopping holiday. The scarcity tactic can also be used here to encourage buyers to get what they want as fast as they can.
Add a Free Package to Every Purchase
This is a very effective strategy as people are attracted by free products. Showing your customers a little bit of appreciation for their purchase will encourage them to come back not only on Black Friday.
You can publicize your free gift offer on your store‘s home page for maximum visibility. You can even add a requirement such as requiring people to spend at least $50 to get a gift.
Partner With A Tik Tok Influencer
TikTok is a fantastic platform to advertise especially when it’s someone with millions of views. The key is to look for an influencer who complements your brand. Set up a promo so that people will have to swipe up to get it.
Gamify your Black Friday Campaigns
Add a bit of fun to your Black Friday campaigns. Adding little games like spinning the virtual wheel to get coupons, gifts, and special discounts will arouse the interest of buyers and attract more visitors or potential customers to your website because everyone likes cheap and free things.
Conclusively, Black Friday is an opportunity not to miss in the yearly calendar as amazing deals and discounts lie around for lucky customers to purchase. Adversely, so many consumers look forward to this amazing time of the year, applying these strategies will help attract these customers to you and give you the best profits.
CHECK THIS OUT:
- Black Friday at Best Buy – Best Buy Black Friday Date | Sale on Black Friday at Best Buy
- The Best Black Friday Deals For you Right Now (Best Buy) – Black Friday Sales and Deals live now
- Amazon Black Friday 2020 – Amazon Black Friday Cyber Monday Deals
- Cashback on Black Friday Deals – What are the Cash Back Rates on Black Friday Deals This Year?
- Ways to Plan a Black Friday Campaign