It has been confirmed on the release of how Amazon Launches Luxury Stores. This feature allows a better view of whatever clothes you are shopping for on Amazon. Luxury Stores will operate on a basis of invitation-only for Amazon Prime members. Within the Amazon app, the new portal will offer users improved graphics and visualization and allow other brands to sell as a “store within a store” controlling their own inventory, selection, and pricing.
This move comes with Amazon having boosted the online sales n many sectors in recent months during the Coronavirus pandemic, which has closed many physical stores and has kept consumers cautious about visiting the physical shops. There are more on this article to inform you about the Luxury Stores and how they tend to launch it on Amazon.
Amazon Launches Luxury Stores
Luxury Stores is launching on Amazon’s mobile app, and eligible U.S. Prime members will be receiving an invitation to experience the service via email. Users who don’t have an invite from Amazon on their mail inbox can register for one through the new URL. This outrageous feature will begin rolling out with select garments at launch, allowing its customers to explore styles in 360-degree detail to get a better visual fit, and making shopping for luxury easier and more engaging as it was said by Amazon in a press statement.
The Luxury Stores will allow brands to create what Amazon is calling a “store within a store” experience which means giving companies more control over inventory, selection, and pricing with leveraging Amazon’s large reach of finding customers. This online retailing giant will also supply brands with the digital equivalent of fancy shop windows, giving them an option to display their clothes in interactive 360-degree views.
About Amazon Luxury Stores
The feature is launching first with Oscar de la Renta, but other brands will be added in the months to come. Currently, the Luxury Stores option won’t be made available to everyone. Only selected Amazon Prime users or members in the US will be invited to browse the digital racks, with Amazon targeted affluent customers (you can also request an invitation for the Amazon Luxury Stores). Although Amazon already has sales of great deals of clothes, the Luxury store will be a great fashion store for clothing brands.
For the record, Amazon has over 150 million Prime members, but the company currently is banking on more than just its prodigious size. This occasion is giving clothes brands more power and freedom than they tend to enjoy in a traditional department store relationship or on one of the premier luxury e-commerce sites. It is normal for clothes selling in a picture mode on Amazon, aligning content with commerce is a winning formula, but engaging videos aside, Amazon’s most impressive innovation is its view in 360 tools.
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This feature allows customers to visualize how selected garments will look on various body types and skin tomes with multiple models for each dress size. The feature is designed to overcome any shopping challenges pertaining to size, fit, draping, and whether the cloth will be flattering said, Beauchamp. Amazon won’t reveal its upcoming brand partners, but there is no way it doesn’t disrupt the way luxury fashion is purchased. Luxury Stores arrives in a moment when the designer and retailer’s relationship is problematized.
Features of Amazon Luxury Store
This Luxury Store has been launched on Amazon gives the Amazon Prime members benefiting features, which include:
- View in 360 feature allowing members to explore styles in 360 a degree detail.
- It is featured to overcome shopping challenges pertaining to size, fit, draping, and whether the garment will be flattering.
There are other features you can as well get from the Amazon Luxury Store once you are in it.