Harnessing the Power of Social Media huh? To harness the power of social media, businesses will have to be acquainted with the fundamentals of social media and be current with the evolving trends.
Social media channels keep evolving, making businesses focus their attention on things like building brand visibility, getting the attention of target audiences, and generating leads.
The rising number of social media users has been a good reason for businesses to increase their social media acumen. By April 2021, social media users have reached an outrageous global total of 4.33 billion, which equates to more than half of the world’s population which stood at 7.85 billion.
Harnessing the Power of Social Media
Averagely, users spend up to 2.5 hours on social media daily. A huge portion of this time is spent on larger social networks like Facebook, Instagram, Twitter, and TikTok. This captive audience provides business owners and entrepreneurs a huge opportunity to reach and connect with key stakeholders and customers.
To get the best results, business owners will have to adhere to the best practices when it comes to social media fundamentals and they have to make it a priority to keep up with evolving social media trends. The following are some of the social media fundamentals and trends every business owner should either know or master.
Below are the best way to harness your social media:
Know Your Audience
People behave differently. Just as we think differently, so do we have different interests. The average span of human attention has been recorded to be 8 seconds. You can grasp the attention of your audience for as long as you want if you know how to get their attention and keep it.
To do that, you need to understand the type of audience your message gets to, you have to know how they think. You have to know what they want to see, and what type of value they need. That way, you can easily pass your message across to your audience and be sure that it really gets to them.
Find brand voice
Brand voice is the type of personality a brand takes in its communications. A firm social media strategy starts with brands knowing who they are and what they stand for. Your personality cannot be distinguished without a distinct brand voice.
Building an authentic brand voice aligned with company branding helps to develop trust and recognition with audiences. A brand voice allows key stakeholders to get a clear sense of company values and connects audiences more deeply to the brand message.
Consistently post content
If you want to grow your audience, communicate your values, build trust, and overall, get more conversions, then you have to post regularly. It is very important that your social media platforms are always active by posts.
People need to hear from you, they need to know you still exist, and finally, they have to be convinced that you are authentic and capable of satisfying their needs with your services. From research, we have gathered information on how you should post on your social media pages, check it out below:
- Instagram, post between 3-7 times per week.
- Facebook, post between 1 and 2 times a day.
- Twitter, post between 1 and 5 Tweets a day.
- LinkedIn, post between 1 and 5 times a day.
- Whatsapp, post at least 7 times a day.
Engage in social listening
Social listening allows companies and brands to analyze and constantly monitor digital interactions and conversations related to a company, product, competitor, and industry mentions across social media channels.
Companies can now know whether mentions are increasing or decreasing in a given month, or if people are engaging with content.
Finally, business owners should take advantage of video, stories, and live streams. Being current with the social media trends is very important for every business that wants to harness the power of social media this year. Further research can be done on Google.