It is said that Facebook shops intend to come to WhatsApp and Instagram. In line with its growing eCommerce focus, Facebook has announced a range of new shopping and discovery tools.
These consist of Shops on WhatsApp, and Shop listings in Facebook Marketplace, as well as a new visual product search option that’s on Instagram that looks very familiar.
Facebook is making it even stress-free to buy stuff while you scroll past photos of your high school. Yes, Instagram Shops and Facebook Marketplace are already displayed prominently on the apps’ bottom navigation tabs. But now, you can shop on WhatsApp too, along with other updates.
The announcements were said to be made in a live stream by Facebook CEO Mark Zuckerberg, who also noted that Facebook and Instagram Shops now see over 300 million visitors per month.
Zuckerberg also stated that there are over 1.2 million monthly active Shops on its platforms, a significant amount considering that Facebook only recently launched its Shops options about a year ago.
Facebook Shops Are Coming to Whatsapp and Instagram
It’s amazing to know that Facebook shops intend to come to WhatsApp and Instagram. The major announcement is Shops on WhatsApp, which will empower businesses to present their entire Shop within the messaging app, giving users an alternative way to find relevant products, and connect with the business for other information.
As per what Zuckerberg also said, “Facebook is also bringing Shops to WhatsApp which will make it easier for people to find the products or brands that they want to engage with.”
This can be said to be a significant move since WhatsApp is the most used messaging app in the world, monetization of that audience has been difficult, because people don’t want ads in their private message threads, and ads in WhatsApp Status, its own version of Stories, didn’t work out.
That’s what prompted Facebook to seek alternative revenue models, the most promising of which is facilitating business activity directly in the app. That’s become a particularly relevant consideration in developing digital markets like India, where WhatsApp has more than 500 million users.
Given its presence, Facebook has been working to build more business tools into the app, in order to increase its usage, and make it the vital facilitator of more types of connection, and transactions, even in the Indian market.
Facebook is Bringing the Shops Closer to More People
Today, Facebook has over 300 million monthly Shops visitors and over 1.2 million monthly active Shops. Now, they’re also making it even easier for people to discover and buy from Shops. Soon, they also set to give businesses in select countries the option to showcase their Shop in WhatsApp.
In the US, they said they will enable them to bring Shops products into Marketplace, helping them reach the more than 1 billion people globally that visit each month.
Facebook Personalizing the Shopping Journey with Ads
Businesses want to offer shopping experiences that are smooth and significant and they want to provide a shopping experience that is as personalized as your News Feed. That’s why they are introducing Shops ads solutions that provide unique ads experiences based on people’s shopping preferences.
This builds on standing tools for businesses that help them find the right audience like Shopping Custom Audiences and ads with product tags, which facilitate businesses to send people to their Shop directly from an ad. Together, this suite of personalized Shops ads solutions can help businesses move customers from finding to buying.
In the future, they want to explore more ways to help brands further personalize their Shops ads by providing them special offers or promotions to select shoppers. You can get more info from this link.